---
title: "Nurofen: search popularity and Share of Search in New Zealand"
description: "Nurofen is a pain relief brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nurofen"
publisher: "Brandwave"
---

# Nurofen: search popularity and Share of Search in New Zealand

Nurofen is a pain relief brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nurofen
- **Owned by**: Reckitt
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pain relief brands**: 41.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pain relief brands | 2 | 41.6% | 7.2K |

- [Pain relief brands](/demand/nz/categories/nz-pain-relief-brands)

## How has branded search demand for Nurofen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nurofen in New Zealand rose from 4.6K to 7.2K.
- Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand increased from 39.2% to 41.6%.
- Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand peaked at 44.1% in March 2026 and was lowest at 37.3% in December 2025.

## How did search popularity change for New Zealand pain relief brands in August 2026?

- In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.
- In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.
- In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.
- In August 2026, Disprin lost estimated Share of Search among pain relief brands in New Zealand, from 6.2% to 5.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pain relief brands | 4.6K | 39.2% | 2 |
| Nov 2025 | Pain relief brands | 4.5K | 39.5% | 2 |
| Dec 2025 | Pain relief brands | 3.9K | 37.3% | 2 |
| Jan 2026 | Pain relief brands | 5K | 42% | 2 |
| Feb 2026 | Pain relief brands | 4.4K | 39.4% | 2 |
| Mar 2026 | Pain relief brands | 5.5K | 44.1% | 2 |
| Apr 2026 | Pain relief brands | 4.9K | 42.5% | 2 |
| May 2026 | Pain relief brands | 5.1K | 40.9% | 2 |
| Jun 2026 | Pain relief brands | 5.4K | 43.5% | 2 |
| Jul 2026 | Pain relief brands | 5.7K | 44% | 2 |
| Aug 2026 | Pain relief brands | 7.2K | 41.6% | 2 |
| Sep 2026 | Pain relief brands | — | — | — |

## How is Nurofen measured?

Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “childrens nurofen”
- “gel nurofen”
- “nurofen”
- “nurofen 96 tablets”
- “nurofen for toothache”
- “nurofen headache”
- “nurofen ibuprofen”
- “nurofen liquid”
- “nurofen liquid capsules”
- “nurofen near me”
- “nurofen nz”
- “nurofen pain relief”
- “nurofen period pain”
- “nurofen tableta”
- “nurofen zavance”
- “nurofen zavance liquid capsules”

## Which pain relief brands compete with Nurofen?

- [Panadol](/demand/nz/brands/panadol): Head-to-head: /demand/nz/compare/nurofen-vs-panadol
- [Disprin](/demand/nz/brands/disprin): Head-to-head: /demand/nz/compare/disprin-vs-nurofen
- [Voltaren](/demand/nz/brands/voltaren): Head-to-head: /demand/nz/compare/nurofen-vs-voltaren

## Who owns Nurofen?

Nurofen is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Veet, owned by the same company, in New Zealand.

- [Reckitt](/demand/nz/companies/reckitt): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Nurofen?

Nurofen is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Veet, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Nurofen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nurofen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nurofen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.