--- title: "Nuralite: search popularity in New Zealand" description: "Nuralite is a waterproofing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nuralite" publisher: "Brandwave" --- # Nuralite: search popularity in New Zealand Nuralite is a waterproofing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nuralite - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among waterproofing brands**: 24.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Waterproofing brands | 3 | 24.2% | 590 | - [Waterproofing brands](/demand/nz/categories/nz-waterproofing-brands) ## Top waterproofing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nuralite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nuralite is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mapei | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nuralite | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bostik | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fosroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproofing brands - Asked ChatGPT "Which waterproofing brand should I buy in New Zealand?": 1. Ardex, 2. Sika, 3. Mapei - Asked ChatGPT "What are the best waterproofing brands in New Zealand?": 1. Ardex, 2. Sika, 3. Nuralite, 4. Bostik - Asked ChatGPT "What's the best waterproofing brand in New Zealand for building and repair?": 1. Ardex, 2. Sika, 3. Mapei, 4. Nuralite - Searched Google, AI Overview "waterproofing nz": named none of the brands we track - Searched Google, AI Overview "concrete waterproofing": 1. Ardex, 2. Sika Not named in any answer: Fosroc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nuralite changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nuralite in New Zealand fell from 720 to 590. - Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand decreased from 28% to 24.2%. - Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand peaked at 29.3% in November 2025 and was lowest at 22.3% in April 2026. - Across the 12 months ending September 2026, Nuralite fell from 2nd to 3rd among waterproofing brands in New Zealand. ## How did search popularity change for New Zealand waterproofing brands in September 2026? - In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches. - In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%. - In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%. - In September 2026, Fosroc lost share of searches among waterproofing brands in New Zealand, from 7.3% to 5.7%. - In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waterproofing brands | 720 | 28% | 2 | | Nov 2025 | Waterproofing brands | 720 | 29.3% | 2 | | Dec 2025 | Waterproofing brands | 390 | 22.9% | 3 | | Jan 2026 | Waterproofing brands | 480 | 25.3% | 2 | | Feb 2026 | Waterproofing brands | 590 | 24.5% | 3 | | Mar 2026 | Waterproofing brands | 590 | 23.7% | 2 | | Apr 2026 | Waterproofing brands | 480 | 22.3% | 3 | | May 2026 | Waterproofing brands | 590 | 24.4% | 2 | | Jun 2026 | Waterproofing brands | 590 | 23.3% | 3 | | Jul 2026 | Waterproofing brands | 590 | 24.7% | 2 | | Aug 2026 | Waterproofing brands | 590 | 25.4% | 2 | | Sep 2026 | Waterproofing brands | 590 | 24.2% | 3 | ## How are Nuralite’s branded searches counted? Brandwave collects information about searches that people make online using Nuralite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nuralite” ## Which waterproofing brands compete with Nuralite? - [Ardex](/demand/nz/brands/ardex): Head-to-head: /demand/nz/compare/ardex-vs-nuralite - [Mapei](/demand/nz/brands/mapei): Head-to-head: /demand/nz/compare/mapei-vs-nuralite - [Bostik](/demand/nz/brands/bostik): Head-to-head: /demand/nz/compare/bostik-vs-nuralite - [Fosroc](/demand/nz/brands/fosroc): Head-to-head: /demand/nz/compare/fosroc-vs-nuralite - [Sika](/demand/nz/brands/sika): Head-to-head: /demand/nz/compare/nuralite-vs-sika ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nuralite: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nuralite This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nuralite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.