--- title: "NuPhy: search popularity in New Zealand" description: "NuPhy offers mechanical keyboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nuphy" publisher: "Brandwave" --- # NuPhy: search popularity in New Zealand NuPhy offers mechanical keyboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NuPhy - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mechanical keyboard brands**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mechanical keyboard brands | 4 | 7.4% | 320 | - [Mechanical keyboard brands](/demand/nz/categories/nz-mechanical-keyboard-brands) ## Top mechanical keyboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NuPhy did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Keychron | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Logitech | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wooting | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Ducky | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Akko | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | EPOMAKER | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NuPhy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Royal Kludge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mechanical keyboard brands - Asked ChatGPT "Which mechanical keyboard brand should I buy in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting - Asked ChatGPT "What are the best mechanical keyboard brands in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting, 5. Akko - Asked ChatGPT "What's the best mechanical keyboard brand in New Zealand for gaming and typing?": 1. Keychron, 2. Wooting, 3. Logitech - Searched Google, AI Overview "gaming keyboard nz": 1. Logitech, 2. Wooting Not named in any answer: EPOMAKER, NuPhy and Royal Kludge. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for NuPhy changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NuPhy in New Zealand rose from 210 to 320. - Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand increased from 4.9% to 7.4%. - Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 4.9% in October 2025. - Across the 12 months ending September 2026, NuPhy rose from 7th to 4th among mechanical keyboard brands in New Zealand. ## How did search popularity change for New Zealand mechanical keyboard brands in September 2026? - In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches. - In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches. - In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%. - In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%. - In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%. - In September 2026, Logitech lost share of searches among mechanical keyboard brands in New Zealand, from 4.3% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mechanical keyboard brands | 210 | 4.9% | 7 | | Nov 2025 | Mechanical keyboard brands | 320 | 6.2% | 5 | | Dec 2025 | Mechanical keyboard brands | 260 | 5.4% | 6 | | Jan 2026 | Mechanical keyboard brands | 260 | 5.8% | 6 | | Feb 2026 | Mechanical keyboard brands | 210 | 5.6% | 6 | | Mar 2026 | Mechanical keyboard brands | 320 | 7.2% | 4 | | Apr 2026 | Mechanical keyboard brands | 320 | 6.9% | 4 | | May 2026 | Mechanical keyboard brands | 320 | 7.5% | 4 | | Jun 2026 | Mechanical keyboard brands | 480 | 10.6% | 3 | | Jul 2026 | Mechanical keyboard brands | 320 | 6.8% | 4 | | Aug 2026 | Mechanical keyboard brands | 480 | 9.7% | 3 | | Sep 2026 | Mechanical keyboard brands | 320 | 7.4% | 4 | ## How are NuPhy’s branded searches counted? Brandwave collects information about searches that people make online using NuPhy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nuphy” ## Which mechanical keyboard brands compete with NuPhy? - [Keychron](/demand/nz/brands/keychron): Head-to-head: /demand/nz/compare/keychron-vs-nuphy - [Wooting](/demand/nz/brands/wooting): Head-to-head: /demand/nz/compare/nuphy-vs-wooting - [EPOMAKER](/demand/nz/brands/epomaker): Head-to-head: /demand/nz/compare/epomaker-vs-nuphy - [Ducky](/demand/nz/brands/ducky-keyboards): Head-to-head: /demand/nz/compare/ducky-keyboards-vs-nuphy - [Akko](/demand/nz/brands/akko-keyboards): Head-to-head: /demand/nz/compare/akko-keyboards-vs-nuphy - [Logitech](/demand/nz/brands/logitech) - [Royal Kludge](/demand/nz/brands/royal-kludge) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NuPhy: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nuphy This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nuphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.