---
title: "Number One Shoes: search popularity and Share of Search in New Zealand"
description: "Number One Shoes is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/number-one-shoes"
publisher: "Brandwave"
---

# Number One Shoes: search popularity and Share of Search in New Zealand

Number One Shoes is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Number One Shoes
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among footwear retailers**: 32.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Footwear retailers | 1 | 32.4% | 75.9K |

- [Footwear retailers](/demand/nz/categories/nz-footwear-retailers)

## How has branded search demand for Number One Shoes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Number One Shoes in New Zealand fell from 91.9K to 75.9K.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand decreased from 33.4% to 32.4%.
- Across the 11 months ending August 2026, Number One Shoes’ estimated Share of Search among footwear retailers in New Zealand peaked at 39.2% in January 2026 and was lowest at 30.2% in November 2025.

## How did search popularity change for New Zealand footwear retailers in August 2026?

- In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
- In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
- In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
- In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
- Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
- Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Footwear retailers | 91.9K | 33.4% | 1 |
| Nov 2025 | Footwear retailers | 115K | 30.2% | 2 |
| Dec 2025 | Footwear retailers | 116K | 33.7% | 1 |
| Jan 2026 | Footwear retailers | 112K | 39.2% | 1 |
| Feb 2026 | Footwear retailers | 78K | 35.4% | 1 |
| Mar 2026 | Footwear retailers | 92.3K | 36.3% | 1 |
| Apr 2026 | Footwear retailers | 92.7K | 34.5% | 1 |
| May 2026 | Footwear retailers | 92.8K | 34.2% | 1 |
| Jun 2026 | Footwear retailers | 91.4K | 34.9% | 1 |
| Jul 2026 | Footwear retailers | 95K | 38.2% | 1 |
| Aug 2026 | Footwear retailers | 75.9K | 32.4% | 1 |
| Sep 2026 | Footwear retailers | — | — | — |

## How is Number One Shoes measured?

Brandwave collects information about searches that people make online using Number One Shoes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boots number one shoes”
- “number 1 shoes”
- “number 1 shoes boots”
- “number 1 shoes lower hutt”
- “number 1 shoes near me”
- “number 1 shoes sale”
- “number 1 shoes tower junction”
- “number one shoes boots”
- “number one shoes clearance”
- “number one shoes heels”
- “number one shoes hours”
- “number one shoes loafers”
- “number one shoes near me”
- “number one shoes nz”
- “number one shoes online”
- “number one shoes sale”
- “number one shoes sandals”
- “number one shoes slippers”
- “number one shoes sneakers”
- “number one shoes sylvia park”
- “numberoneshoes nz”
- “sandals number one shoes”

## Which footwear retailers compete with Number One Shoes?

- [Foot Locker](/demand/nz/brands/foot-locker): Head-to-head: /demand/nz/compare/foot-locker-vs-number-one-shoes
- [Platypus](/demand/nz/brands/platypus): Head-to-head: /demand/nz/compare/number-one-shoes-vs-platypus
- [Mi Piaci](/demand/nz/brands/mi-piaci): Head-to-head: /demand/nz/compare/mi-piaci-vs-number-one-shoes
- [Hannahs](/demand/nz/brands/hannahs): Head-to-head: /demand/nz/compare/hannahs-vs-number-one-shoes
- [Shoe Clinic](/demand/nz/brands/shoe-clinic): Head-to-head: /demand/nz/compare/number-one-shoes-vs-shoe-clinic
- [Merchant 1948](/demand/nz/brands/merchant-1948)
- [Wild Pair](/demand/nz/brands/wild-pair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Number One Shoes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/number-one-shoes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/number-one-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.