---
title: "How popular is Number 11 at Wairau River? Searches and AI answers in New Zealand"
description: "A restaurant at Wairau River winery in Marlborough. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/number-11-wairau-river"
publisher: "Brandwave"
---

# How popular is Number 11 at Wairau River? Searches and AI answers in New Zealand

A restaurant at Wairau River winery in Marlborough. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Number 11 at Wairau River
- **Owned by**: Wairau River Wines
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among Blenheim and Marlborough restaurants**: 2.3%

## Where does Number 11 at Wairau River compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blenheim and Marlborough restaurants | 7 | 2.3% | 80 |

- [Blenheim and Marlborough restaurants](/demand/nz/locations/blenheim/restaurants)

## Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Number 11 at Wairau River was mentioned in two out of three: in two of the three ChatGPT answers. Number 11 at Wairau River is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Arbour | 1st | 3 of 3 | 3 of 3 |
| Gramado's | 2nd | 3 of 3 | 3 of 3 |
| Harvest Restaurant | 3rd | 3 of 3 | 3 of 3 |
| Oak & Ivy | 4th | 2 of 3 | 2 of 3 |
| Number 11 at Wairau River | 5th | 2 of 3 | 2 of 3 |
| Raupō | Not ranked | 0 of 3 | 0 of 3 |
| Scotch Wine Bar | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Blenheim and Marlborough restaurants

- Asked ChatGPT "Which and Marlborough restaurant should I go to in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River
- Asked ChatGPT "What are the best and Marlborough restaurants in Blenheim, New Zealand?": 1. Arbour, 2. Gramado's, 3. Harvest Restaurant, 4. Oak & Ivy, 5. Number 11 at Wairau River
- Asked ChatGPT "What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?": 1. Arbour, 2. Harvest Restaurant, 3. Gramado's

Not named in any answer: Raupō and Scotch Wine Bar.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Number 11 at Wairau River changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Number 11 at Wairau River in New Zealand fell from 140 to 80.
- Across the 12 months ending October 2026, Number 11 at Wairau River’s share of searches among Blenheim and Marlborough restaurants in New Zealand peaked at 2.8% in February 2026 and was lowest at 1.1% in June 2026.

## How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?

- In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches.
- In October 2026, Scotch Wine Bar gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 10.7% to 11.6%.
- In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%.
- In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%.
- In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%.
- In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Blenheim and Marlborough restaurants | 140 | 2.5% | 7 |
| Dec 2025 | Blenheim and Marlborough restaurants | 180 | 2.5% | 7 |
| Jan 2026 | Blenheim and Marlborough restaurants | 200 | 2.7% | 7 |
| Feb 2026 | Blenheim and Marlborough restaurants | 200 | 2.8% | 7 |
| Mar 2026 | Blenheim and Marlborough restaurants | 120 | 2.1% | 7 |
| Apr 2026 | Blenheim and Marlborough restaurants | 80 | 1.8% | 7 |
| May 2026 | Blenheim and Marlborough restaurants | 50 | 1.2% | 7 |
| Jun 2026 | Blenheim and Marlborough restaurants | 40 | 1.1% | 7 |
| Jul 2026 | Blenheim and Marlborough restaurants | 50 | 1.8% | 7 |
| Aug 2026 | Blenheim and Marlborough restaurants | 60 | 1.9% | 7 |
| Sep 2026 | Blenheim and Marlborough restaurants | 50 | 1.6% | 7 |
| Oct 2026 | Blenheim and Marlborough restaurants | 80 | 2.3% | 7 |

## How are Number 11 at Wairau River’s branded searches counted?

Brandwave collects information about searches that people make online using Number 11 at Wairau River’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “number 11 wairau river”
- “wairau river restaurant”

## Which Blenheim and Marlborough restaurants compete with Number 11 at Wairau River?

- [Harvest Restaurant](/demand/nz/brands/harvest-restaurant-blenheim)
- [Raupō](/demand/nz/brands/raupo): Head-to-head: /demand/nz/compare/number-11-wairau-river-vs-raupo
- [Gramado's](/demand/nz/brands/gramados): Head-to-head: /demand/nz/compare/gramados-vs-number-11-wairau-river
- [Oak & Ivy](/demand/nz/brands/oak-and-ivy-blenheim): Head-to-head: /demand/nz/compare/number-11-wairau-river-vs-oak-and-ivy-blenheim
- [Scotch Wine Bar](/demand/nz/brands/scotch-wine-bar): Head-to-head: /demand/nz/compare/number-11-wairau-river-vs-scotch-wine-bar
- [Arbour](/demand/nz/brands/arbour): Head-to-head: /demand/nz/compare/arbour-vs-number-11-wairau-river

## Who owns Number 11 at Wairau River?

Number 11 at Wairau River is owned by Wairau River Wines. Brandwave does not track any other brands owned by Wairau River Wines.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Number 11 at Wairau River?

Number 11 at Wairau River is owned by Wairau River Wines. Brandwave does not track any other brands owned by Wairau River Wines.

## Cite this page

Brandwave. "How popular is Number 11 at Wairau River? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/number-11-wairau-river

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/number-11-wairau-river. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
