---
title: "NPD: search popularity and Share of Search in New Zealand"
description: "A New Zealand fuel retailer with self-serve and staffed fuel stops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/npd"
publisher: "Brandwave"
---

# NPD: search popularity and Share of Search in New Zealand

A New Zealand fuel retailer with self-serve and staffed fuel stops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NPD
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fuel retailers**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| fuel retailers | 7 | 5% | 14.3K |

- [New Zealand fuel retailers](/demand/nz/categories/nz-fuel-retailers)

## How has branded search demand for NPD changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NPD in New Zealand rose from 12.6K to 14.3K.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand increased from 4.1% to 5%.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among fuel retailers in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025.
- Across the 11 months ending August 2026, NPD rose from 8th to 7th among fuel retailers in New Zealand.

## How did search popularity change for New Zealand fuel retailers in August 2026?

- In August 2026, Mobil gained estimated Share of Search among fuel retailers in New Zealand, from 25.1% to 25.8%.
- In August 2026, NPD lost estimated Share of Search among fuel retailers in New Zealand, from 6.2% to 5%.
- In August 2026, Waitomo lost estimated Share of Search among fuel retailers in New Zealand, from 4.6% to 4.1%.
- In August 2026, Allied Petroleum rose from 7th to 6th among fuel retailers in New Zealand.
- Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026.
- Estimated monthly branded searches for Caltex in New Zealand fell 14.2% over 11 measured months, from 30.6K to 26.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | fuel retailers | 12.6K | 4.1% | 8 |
| Nov 2025 | fuel retailers | 12.1K | 3.5% | 8 |
| Dec 2025 | fuel retailers | 15.2K | 3.9% | 8 |
| Jan 2026 | fuel retailers | 14.9K | 3.8% | 8 |
| Feb 2026 | fuel retailers | 14.6K | 4.3% | 8 |
| Mar 2026 | fuel retailers | 23.4K | 5.3% | 8 |
| Apr 2026 | fuel retailers | 22.5K | 6.7% | 6 |
| May 2026 | fuel retailers | 17.9K | 5.9% | 6 |
| Jun 2026 | fuel retailers | 18K | 6.4% | 6 |
| Jul 2026 | fuel retailers | 18.2K | 6.2% | 6 |
| Aug 2026 | fuel retailers | 14.3K | 5% | 7 |
| Sep 2026 | fuel retailers | — | — | — |

## How is NPD measured?

Brandwave collects information about searches that people make online using NPD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “NPD fuel”
- “NPD fuel card”
- “NPD fuel prices”
- “NPD near me”
- “NPD petrol”
- “NPD petrol station”

## Which fuel retailers compete with NPD?

- [Mobil](/demand/nz/brands/mobil)
- [bp](/demand/nz/brands/bp)
- [Z](/demand/nz/brands/z-energy)
- [Caltex](/demand/nz/brands/caltex-nz): Head-to-head: /demand/nz/compare/caltex-nz-vs-npd
- [Gull](/demand/nz/brands/gull): Head-to-head: /demand/nz/compare/gull-vs-npd
- [Allied Petroleum](/demand/nz/brands/allied-petroleum): Head-to-head: /demand/nz/compare/allied-petroleum-vs-npd
- [Waitomo](/demand/nz/brands/waitomo-fuel): Head-to-head: /demand/nz/compare/npd-vs-waitomo-fuel
- [Challenge](/demand/nz/brands/challenge-fuel): Head-to-head: /demand/nz/compare/challenge-fuel-vs-npd

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NPD: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/npd

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/npd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.