--- title: "Nox: search popularity in New Zealand" description: "Nox makes padel rackets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nox-padel" publisher: "Brandwave" --- # Nox: search popularity in New Zealand Nox makes padel rackets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nox - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among padel racket brands**: 10.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Padel racket brands | 4 | 10.5% | 480 | - [Padel racket brands](/demand/nz/categories/nz-padel-racket-brands) ## Top padel racket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nox is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Head | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bullpadel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adidas | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Babolat | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wilson | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Yonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about padel racket brands - Asked ChatGPT "Which padel racket brand should I buy in New Zealand?": 1. Bullpadel, 2. Head, 3. Nox, 4. Adidas - Asked ChatGPT "What are the best padel racket brands in New Zealand?": 1. Bullpadel, 2. Nox, 3. Head, 4. Adidas, 5. Babolat, 6. Wilson - Asked ChatGPT "What's the best padel racket brand in New Zealand for intermediate players?": 1. Head, 2. Nox, 3. Babolat, 4. Bullpadel - Searched Google, AI Overview "best padel racket": 1. Nox, 2. Head, 3. Bullpadel, 4. Babolat, 5. Wilson - Searched Google, AI Overview "padel racket for beginners": 1. Head, 2. Adidas, 3. Wilson Not named in any answer: Yonex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nox changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nox in New Zealand held steady at 480. - Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 5.2% in February 2026. ## How did search popularity change for New Zealand padel racket brands in September 2026? - In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%. - In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%. - In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%. - Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. - Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Padel racket brands | 480 | 10.6% | 4 | | Nov 2025 | Padel racket brands | 320 | 6.7% | 4 | | Dec 2025 | Padel racket brands | 390 | 10.3% | 4 | | Jan 2026 | Padel racket brands | 390 | 6.4% | 4 | | Feb 2026 | Padel racket brands | 320 | 5.2% | 4 | | Mar 2026 | Padel racket brands | 390 | 6% | 4 | | Apr 2026 | Padel racket brands | 390 | 7.1% | 4 | | May 2026 | Padel racket brands | 320 | 6.3% | 4 | | Jun 2026 | Padel racket brands | 320 | 6.9% | 4 | | Jul 2026 | Padel racket brands | 320 | 6.7% | 4 | | Aug 2026 | Padel racket brands | 480 | 10.7% | 4 | | Sep 2026 | Padel racket brands | 480 | 10.5% | 4 | ## How are Nox’s branded searches counted? Brandwave collects information about searches that people make online using Nox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nox” ## Which padel racket brands compete with Nox? - [Yonex](/demand/nz/brands/yonex): Head-to-head: /demand/nz/compare/nox-padel-vs-yonex - [Babolat](/demand/nz/brands/babolat): Head-to-head: /demand/nz/compare/babolat-vs-nox-padel - [Wilson](/demand/nz/brands/wilson): Head-to-head: /demand/nz/compare/nox-padel-vs-wilson - [Bullpadel](/demand/nz/brands/bullpadel): Head-to-head: /demand/nz/compare/bullpadel-vs-nox-padel - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-nox-padel - [Head](/demand/nz/brands/head) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nox: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nox-padel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nox-padel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.