--- title: "Novello: search popularity in New Zealand" description: "A New Zealand brand of fridges and kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/novello-appliances" publisher: "Brandwave" --- # Novello: search popularity in New Zealand A New Zealand brand of fridges and kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Novello - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bar fridge brands**: 0.19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bar fridge brands | 5 | 0.19% | 10 | - [Bar fridge brands](/demand/nz/categories/nz-bar-fridge-brands) ## Top bar fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Novello was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Novello is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Haier | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Midea | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Novello | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bar fridge brands - Asked ChatGPT "Which bar fridge brand should I go to in New Zealand?": 1. Hisense, 2. Midea, 3. Haier - Asked ChatGPT "What are the best bar fridge brands in New Zealand?": 1. Midea, 2. Hisense, 3. Haier, 4. Novello - Asked ChatGPT "What's the best bar fridge brand in New Zealand for small spaces?": 1. Haier, 2. Midea, 3. Novello - Searched Google, AI Overview "small fridge nz": 1. Hisense, 2. Haier Not named in any answer: LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Novello changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Novello in New Zealand held steady at 10. - Across the 12 months ending September 2026, Novello’s share of searches among bar fridge brands in New Zealand held steady, from 0.16% to 0.19%. ## How did search popularity change for New Zealand bar fridge brands in September 2026? - In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%. - In September 2026, Hisense gained share of searches among bar fridge brands in New Zealand, from 17.8% to 19.7%. - In September 2026, Haier lost share of searches among bar fridge brands in New Zealand, from 43.9% to 39.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bar fridge brands | 10 | 0.16% | 5 | | Nov 2025 | Bar fridge brands | 20 | 0.25% | 5 | | Dec 2025 | Bar fridge brands | 10 | 0.14% | 5 | | Jan 2026 | Bar fridge brands | 20 | 0.28% | 5 | | Feb 2026 | Bar fridge brands | 10 | 0.18% | 5 | | Mar 2026 | Bar fridge brands | 10 | 0.17% | 5 | | Apr 2026 | Bar fridge brands | 50 | 0.72% | 5 | | May 2026 | Bar fridge brands | 10 | 0.15% | 5 | | Jun 2026 | Bar fridge brands | 10 | 0.14% | 5 | | Jul 2026 | Bar fridge brands | 10 | 0.13% | 5 | | Aug 2026 | Bar fridge brands | 10 | 0.17% | 5 | | Sep 2026 | Bar fridge brands | 10 | 0.19% | 5 | ## How are Novello’s branded searches counted? Brandwave collects information about searches that people make online using Novello’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “novello fridge” ## Which bar fridge brands compete with Novello? - [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/haier-vs-novello-appliances - [Midea](/demand/nz/brands/midea): Head-to-head: /demand/nz/compare/midea-vs-novello-appliances - [Hisense](/demand/nz/brands/hisense): Head-to-head: /demand/nz/compare/hisense-vs-novello-appliances - [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/lg-vs-novello-appliances ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Novello: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/novello-appliances This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/novello-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.