---
title: "Nosto: search popularity and Share of Search in New Zealand"
description: "Nosto is an ecommerce personalization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nosto"
publisher: "Brandwave"
---

# Nosto: search popularity and Share of Search in New Zealand

Nosto is an ecommerce personalization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nosto
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ecommerce personalisation platforms**: 33.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ecommerce personalisation platforms | 1 | 33.3% | 60 |

- [Ecommerce personalisation platforms](/demand/nz/categories/nz-ecommerce-personalisation-platforms)

## How has branded search demand for Nosto changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nosto in New Zealand rose from 30 to 60.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 18.8% to 33.3%.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 35% in June 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Nosto rose from 3rd to 1st among ecommerce personalisation platforms in New Zealand.

## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?

- In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
- In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.
- In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%.
- In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%.
- In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecommerce personalisation platforms | 30 | 18.8% | 3 |
| Nov 2025 | Ecommerce personalisation platforms | 30 | 13% | 4 |
| Dec 2025 | Ecommerce personalisation platforms | 20 | 14.3% | 4 |
| Jan 2026 | Ecommerce personalisation platforms | 30 | 27.3% | 2 |
| Feb 2026 | Ecommerce personalisation platforms | 30 | 15% | 4 |
| Mar 2026 | Ecommerce personalisation platforms | 60 | 27.3% | 2 |
| Apr 2026 | Ecommerce personalisation platforms | 30 | 21.4% | 3 |
| May 2026 | Ecommerce personalisation platforms | 60 | 30% | 2 |
| Jun 2026 | Ecommerce personalisation platforms | 70 | 35% | 1 |
| Jul 2026 | Ecommerce personalisation platforms | 30 | 15.8% | 3 |
| Aug 2026 | Ecommerce personalisation platforms | 60 | 33.3% | 1 |
| Sep 2026 | Ecommerce personalisation platforms | — | — | — |

## How is Nosto measured?

Brandwave collects information about searches that people make online using Nosto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nosto”
- “nosto com”
- “nosto company”
- “nosto personalisation”
- “nosto personalization”
- “nosto pricing”
- “nosto search”
- “nosto solution”
- “stackla nosto”

## Which ecommerce personalisation platforms compete with Nosto?

- [Rebuy](/demand/nz/brands/rebuy): Head-to-head: /demand/nz/compare/nosto-vs-rebuy
- [Bloomreach](/demand/nz/brands/bloomreach): Head-to-head: /demand/nz/compare/bloomreach-vs-nosto
- [Dynamic Yield](/demand/nz/brands/dynamic-yield): Head-to-head: /demand/nz/compare/dynamic-yield-vs-nosto
- [Recombee](/demand/nz/brands/recombee): Head-to-head: /demand/nz/compare/nosto-vs-recombee

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nosto: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nosto

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nosto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.