---
title: "Norton: search popularity and Share of Search in New Zealand"
description: "Norton is antivirus software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/norton"
publisher: "Brandwave"
---

# Norton: search popularity and Share of Search in New Zealand

Norton is antivirus software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Norton
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among antivirus software**: 12.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Antivirus software | 4 | 12.4% | 1.8K |

- [Antivirus software](/demand/nz/categories/nz-antivirus-software)

## How has branded search demand for Norton changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Norton in New Zealand fell from 2.1K to 1.8K.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand decreased from 13.3% to 12.4%.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand peaked at 14.1% in January 2026 and was lowest at 11.5% in July 2026.

## How did search popularity change for New Zealand antivirus software in August 2026?

- In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.
- In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.
- In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.
- In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.
- In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.
- In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Antivirus software | 2.1K | 13.3% | 4 |
| Nov 2025 | Antivirus software | 1.8K | 12.1% | 5 |
| Dec 2025 | Antivirus software | 1.9K | 13% | 4 |
| Jan 2026 | Antivirus software | 2.2K | 14.1% | 4 |
| Feb 2026 | Antivirus software | 2.1K | 14.1% | 4 |
| Mar 2026 | Antivirus software | 1.9K | 11.9% | 4 |
| Apr 2026 | Antivirus software | 1.9K | 12.6% | 4 |
| May 2026 | Antivirus software | 2.1K | 13% | 4 |
| Jun 2026 | Antivirus software | 2.1K | 13% | 4 |
| Jul 2026 | Antivirus software | 1.7K | 11.5% | 4 |
| Aug 2026 | Antivirus software | 1.8K | 12.4% | 4 |
| Sep 2026 | Antivirus software | — | — | — |

## How is Norton measured?

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “norton 360”
- “norton 360 advanced”
- “norton 360 antivirus”
- “norton 360 deluxe”
- “norton 360 download”
- “norton 360 premium”
- “norton 360 standard”
- “norton antivirus”
- “norton antivirus plus”
- “norton free”
- “norton mobile security”
- “norton security”

## Which antivirus software compete with Norton?

- [Malwarebytes](/demand/nz/brands/malwarebytes): Head-to-head: /demand/nz/compare/malwarebytes-vs-norton
- [McAfee](/demand/nz/brands/mcafee): Head-to-head: /demand/nz/compare/mcafee-vs-norton
- [Bitdefender](/demand/nz/brands/bitdefender): Head-to-head: /demand/nz/compare/bitdefender-vs-norton
- [Avast](/demand/nz/brands/avast): Head-to-head: /demand/nz/compare/avast-vs-norton
- [ESET](/demand/nz/brands/eset): Head-to-head: /demand/nz/compare/eset-vs-norton

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Norton: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/norton

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/norton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.