--- title: "Norton Abrasives: search popularity in New Zealand" description: "Norton makes abrasives for metal and wood work, including grinding discs, flap discs, sandpaper and sharpening stones. Saint-Gobain owns it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/norton-abrasives" publisher: "Brandwave" --- # Norton Abrasives: search popularity in New Zealand Norton makes abrasives for metal and wood work, including grinding discs, flap discs, sandpaper and sharpening stones. Saint-Gobain owns it. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Norton Abrasives - **Owned by**: Saint-Gobain Abrasives - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among grinder blades brands**: 0.11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grinder blades brands | 5 | 0.11% | 20 | | Sharpening stone brands | 2 | 38.1% | 80 | - [Grinder blades brands](/demand/nz/categories/nz-grinder-blades-brands) - [Sharpening stone brands](/demand/nz/categories/nz-sharpening-stone-brands) ## Top grinder blades brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Norton Abrasives was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Norton Abrasives is the joint third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Flexovit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Norton Abrasives | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grinder blades brands - Asked ChatGPT "Which grinder blades brand should I buy in New Zealand?": 1. Bosch, 2. Makita, 3. Flexovit, 4. Norton Abrasives - Asked ChatGPT "What are the best grinder blades brands in New Zealand?": 1. Bosch, 2. Norton Abrasives, 3. Makita, 4. Flexovit - Asked ChatGPT "What's the best grinder blades brand in New Zealand for angle grinder cutting?": 1. Bosch, 2. Makita, 3. Norton Abrasives - Searched Google, AI Overview "metal cutting disc": 1. Bosch, 2. Makita, 3. Milwaukee, 4. Flexovit - Searched Google, AI Overview "grinder cutting disc": named none of the brands we track Not named in any answer: DeWalt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Norton Abrasives changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Norton Abrasives in New Zealand held steady at 100. - Across the 12 months ending September 2026, Norton Abrasives’ share of searches among grinder blades brands in New Zealand held steady, from 0.14% to 0.11%. - Across the 12 months ending September 2026, Norton Abrasives’ share of searches among sharpening stone brands in New Zealand decreased from 47.1% to 38.1%. - Across the 12 months ending September 2026, Norton Abrasives’ share of searches among sharpening stone brands in New Zealand peaked at 66.7% in May 2026 and was lowest at 31.6% in November 2025. - Across the 12 months ending September 2026, Norton Abrasives fell from 1st to 2nd among sharpening stone brands in New Zealand. ## How did search popularity change for New Zealand grinder blades brands in September 2026? - In September 2026, Makita gained share of searches among grinder blades brands in New Zealand, from 44.7% to 51.4%. - In September 2026, Milwaukee lost share of searches among grinder blades brands in New Zealand, from 22.1% to 16.7%. - In September 2026, DeWalt lost share of searches among grinder blades brands in New Zealand, from 32.8% to 31.5%. - In September 2026, Flexovit rose from 6th to 4th among grinder blades brands in New Zealand. - In September 2026, Bosch fell from 5th to 6th among grinder blades brands in New Zealand. - In September 2026, Norton Abrasives fell from 4th to 5th among grinder blades brands in New Zealand. ## How did search popularity change for New Zealand sharpening stone brands in September 2026? - In September 2026, Shun overtook Norton Abrasives to become the leader among sharpening stone brands in New Zealand, with 42.9% of the searches. - In September 2026, Naniwa overtook Shapton to rank 3rd among sharpening stone brands in New Zealand, with 9.5% of the searches. - In September 2026, Shapton gained share of searches among sharpening stone brands in New Zealand, from 7.7% to 9.5%. - In September 2026, Norton Abrasives lost share of searches among sharpening stone brands in New Zealand, from 53.8% to 38.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grinder blades brands | 20 | 0.14% | 5 | | Nov 2025 | Grinder blades brands | 30 | 0.18% | 5 | | Dec 2025 | Grinder blades brands | 30 | 0.21% | 4 | | Jan 2026 | Grinder blades brands | 20 | 0.14% | 5 | | Feb 2026 | Grinder blades brands | 30 | 0.21% | 4 | | Mar 2026 | Grinder blades brands | 30 | 0.21% | 4 | | Apr 2026 | Grinder blades brands | 20 | 0.14% | 5 | | May 2026 | Grinder blades brands | 20 | 0.13% | 5 | | Jun 2026 | Grinder blades brands | 20 | 0.12% | 5 | | Jul 2026 | Grinder blades brands | 40 | 0.27% | 4 | | Aug 2026 | Grinder blades brands | 40 | 0.24% | 4 | | Sep 2026 | Grinder blades brands | 20 | 0.11% | 5 | | Oct 2025 | Sharpening stone brands | 80 | 47.1% | 1 | | Nov 2025 | Sharpening stone brands | 60 | 31.6% | 2 | | Dec 2025 | Sharpening stone brands | 100 | 38.5% | 2 | | Jan 2026 | Sharpening stone brands | 100 | 43.5% | 1 | | Feb 2026 | Sharpening stone brands | 80 | 44.4% | 1 | | Mar 2026 | Sharpening stone brands | 80 | 34.8% | 2 | | Apr 2026 | Sharpening stone brands | 80 | 44.4% | 1 | | May 2026 | Sharpening stone brands | 180 | 66.7% | 1 | | Jun 2026 | Sharpening stone brands | 100 | 47.6% | 1 | | Jul 2026 | Sharpening stone brands | 100 | 50% | 1 | | Aug 2026 | Sharpening stone brands | 140 | 53.8% | 1 | | Sep 2026 | Sharpening stone brands | 80 | 38.1% | 2 | ## How are Norton Abrasives’ branded searches counted? Brandwave collects information about searches that people make online using Norton Abrasives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “norton abrasives” - “norton grinding disc” - “norton sharpening stone” - “norton whetstone” ## Which grinder blades brands compete with Norton Abrasives? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-norton-abrasives - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-norton-abrasives - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-norton-abrasives - [Flexovit](/demand/nz/brands/flexovit): Head-to-head: /demand/nz/compare/flexovit-vs-norton-abrasives - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-norton-abrasives ## Who owns Norton Abrasives? Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Norton Abrasives? Norton Abrasives is owned by Saint-Gobain Abrasives. Brandwave does not track any other brands owned by Saint-Gobain Abrasives. ## Cite this page Brandwave. "Norton Abrasives: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/norton-abrasives This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/norton-abrasives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.