--- title: "Northington Partners: search popularity in New Zealand" description: "Northington Partners advises on mergers, acquisitions and capital. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/northington-partners" publisher: "Brandwave" --- # Northington Partners: search popularity in New Zealand Northington Partners advises on mergers, acquisitions and capital. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Northington Partners - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among corporate finance and M&A advisers**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Corporate finance and M&A advisers | 4 | 7.3% | 320 | - [Corporate finance and M&A advisers](/demand/nz/categories/nz-corporate-finance-advisers) ## Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Northington Partners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Northington Partners is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cameron Partners | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PwC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simmons Corporate Finance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Calibre Partners | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | KPMG | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Northington Partners | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarien Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate finance and M&A advisers - Asked ChatGPT "Which corporate finance adviser should I hire in New Zealand?": 1. Cameron Partners, 2. PwC, 3. KPMG, 4. Simmons Corporate Finance - Asked ChatGPT "What are the best corporate finance advisers in New Zealand?": 1. PwC, 2. Cameron Partners, 3. Deloitte, 4. KPMG, 5. Simmons Corporate Finance - Asked ChatGPT "What's the best corporate finance adviser in New Zealand for a business sale?": 1. Cameron Partners, 2. PwC, 3. Northington Partners, 4. Simmons Corporate Finance, 5. Deloitte - Searched Google, AI Overview "corporate finance advisers nz": 1. Cameron Partners, 2. Simmons Corporate Finance, 3. Calibre Partners, 4. PwC, 5. KPMG - Searched Google, AI Overview "mergers and acquisitions adviser nz": 1. Cameron Partners, 2. Calibre Partners, 3. PwC, 4. Deloitte Not named in any answer: Clarien Partners. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Northington Partners changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Northington Partners in New Zealand rose from 170 to 320. - Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand increased from 4.8% to 7.3%. - Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand peaked at 7.8% in August 2026 and was lowest at 4.4% in March 2026. - Across the 12 months ending September 2026, Northington Partners rose from 5th to 4th among corporate finance and M&A advisers in New Zealand. ## How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026? - In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%. - In September 2026, Deloitte lost share of searches among corporate finance and M&A advisers in New Zealand, from 19.3% to 15.5%. - In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%. - In September 2026, Cameron Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%. - In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%. - In September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Corporate finance and M&A advisers | 170 | 4.8% | 5 | | Nov 2025 | Corporate finance and M&A advisers | 210 | 6.2% | 5 | | Dec 2025 | Corporate finance and M&A advisers | 170 | 6.5% | 5 | | Jan 2026 | Corporate finance and M&A advisers | 140 | 5.5% | 5 | | Feb 2026 | Corporate finance and M&A advisers | 210 | 6.2% | 5 | | Mar 2026 | Corporate finance and M&A advisers | 210 | 4.4% | 6 | | Apr 2026 | Corporate finance and M&A advisers | 170 | 5.9% | 5 | | May 2026 | Corporate finance and M&A advisers | 210 | 7.2% | 5 | | Jun 2026 | Corporate finance and M&A advisers | 170 | 5.7% | 5 | | Jul 2026 | Corporate finance and M&A advisers | 210 | 7% | 5 | | Aug 2026 | Corporate finance and M&A advisers | 320 | 7.8% | 4 | | Sep 2026 | Corporate finance and M&A advisers | 320 | 7.3% | 4 | ## How are Northington Partners’ branded searches counted? Brandwave collects information about searches that people make online using Northington Partners’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “northington partners” ## Which corporate finance and M&A advisers compete with Northington Partners? - [PwC](/demand/nz/brands/pwc-new-zealand): Head-to-head: /demand/nz/compare/northington-partners-vs-pwc-new-zealand - [Deloitte](/demand/nz/brands/deloitte-new-zealand): Head-to-head: /demand/nz/compare/deloitte-new-zealand-vs-northington-partners - [Cameron Partners](/demand/nz/brands/cameron-partners): Head-to-head: /demand/nz/compare/cameron-partners-vs-northington-partners - [Calibre Partners](/demand/nz/brands/calibre-partners): Head-to-head: /demand/nz/compare/calibre-partners-vs-northington-partners - [Clarien Partners](/demand/nz/brands/clarien-partners): Head-to-head: /demand/nz/compare/clarien-partners-vs-northington-partners - [KPMG](/demand/nz/brands/kpmg-new-zealand) - [Simmons Corporate Finance](/demand/nz/brands/simmons-corporate-finance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Northington Partners: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/northington-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/northington-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.