---
title: "North & South: search popularity and Share of Search in New Zealand"
description: "North & South is a magazine published in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/north-and-south"
publisher: "Brandwave"
---

# North & South: search popularity and Share of Search in New Zealand

North & South is a magazine published in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: North & South
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among magazines**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Magazines | 5 | 2.7% | 110 |

- [Magazines](/demand/nz/categories/nz-magazines)

## How has branded search demand for North & South changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for North & South in New Zealand fell from 400 to 110.
- Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand decreased from 7.8% to 2.7%.

## How did search popularity change for New Zealand magazines in August 2026?

- In August 2026, Woman's Day NZ gained estimated Share of Search among magazines in New Zealand, from 15.4% to 20.7%.
- In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%.
- In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.
- Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.
- Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Magazines | 400 | 7.8% | 5 |
| Nov 2025 | Magazines | 180 | 3.9% | 5 |
| Dec 2025 | Magazines | 180 | 3.6% | 5 |
| Jan 2026 | Magazines | 150 | 3.4% | 5 |
| Feb 2026 | Magazines | 150 | 3.7% | 5 |
| Mar 2026 | Magazines | 180 | 3.1% | 5 |
| Apr 2026 | Magazines | 120 | 3.2% | 5 |
| May 2026 | Magazines | 120 | 3% | 5 |
| Jun 2026 | Magazines | 120 | 2.9% | 5 |
| Jul 2026 | Magazines | 120 | 2.9% | 5 |
| Aug 2026 | Magazines | 110 | 2.7% | 5 |
| Sep 2026 | Magazines | — | — | — |

## How is North & South measured?

Brandwave collects information about searches that people make online using North & South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “north & south magazine”
- “north & south subscription”

## Which magazines compete with North & South?

- [New Zealand Listener](/demand/nz/brands/new-zealand-listener): Head-to-head: /demand/nz/compare/new-zealand-listener-vs-north-and-south
- [NZ House & Garden](/demand/nz/brands/nz-house-and-garden): Head-to-head: /demand/nz/compare/north-and-south-vs-nz-house-and-garden
- [Woman's Day NZ](/demand/nz/brands/womans-day-nz): Head-to-head: /demand/nz/compare/north-and-south-vs-womans-day-nz
- [Metro](/demand/nz/brands/metro): Head-to-head: /demand/nz/compare/metro-vs-north-and-south

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "North & South: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/north-and-south

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/north-and-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.