--- title: "How popular is Norris Ward McKinnon? Searches and AI answers in New Zealand" description: "Norris Ward McKinnon is a law firm in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/norris-ward-mckinnon" publisher: "Brandwave" --- # How popular is Norris Ward McKinnon? Searches and AI answers in New Zealand Norris Ward McKinnon is a law firm in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Norris Ward McKinnon - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Hamilton law firms**: 43.6% ## Where does Norris Ward McKinnon compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton law firms | 1 | 43.6% | 880 | - [Hamilton law firms](/demand/nz/locations/hamilton/law-firms) ## Top Hamilton law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Norris Ward McKinnon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Norris Ward McKinnon is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Norris Ward McKinnon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Atticus Legal | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Legal Stuff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharma Law | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | DTI Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Grayson Clements | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KJ Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton law firms - Asked ChatGPT "Which law firm should I hire in Hamilton, New Zealand?": 1. Atticus Legal, 2. Norris Ward McKinnon, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What are the best law firms in Hamilton, New Zealand?": 1. Norris Ward McKinnon, 2. Atticus Legal, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What's the best law firm in Hamilton, New Zealand for legal advice?": 1. The Legal Stuff, 2. Norris Ward McKinnon, 3. Atticus Legal, 4. Sharma Law - Searched Google, AI Overview "lawyer hamilton": 1. The Legal Stuff, 2. Atticus Legal Not named in any answer: DTI Lawyers, Grayson Clements and KJ Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Norris Ward McKinnon changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Norris Ward McKinnon in New Zealand rose from 1.3K to 1.6K. - Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand increased from 35.5% to 43.6%. - Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand peaked at 43.6% in October 2026 and was lowest at 31.9% in July 2026. ## How did search popularity change for New Zealand Hamilton law firms in October 2026? - In October 2026, Norris Ward McKinnon gained share of searches among Hamilton law firms in New Zealand, from 35.8% to 43.6%. - In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%. - In October 2026, Sharma Law lost share of searches among Hamilton law firms in New Zealand, from 8.5% to 6.9%. - In October 2026, Atticus Legal lost share of searches among Hamilton law firms in New Zealand, from 7% to 5.4%. - In October 2026, KJ Law lost share of searches among Hamilton law firms in New Zealand, from 4% to 3%. - In October 2026, Grayson Clements rose from 5th to 4th among Hamilton law firms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hamilton law firms | 720 | 35.5% | 1 | | Dec 2025 | Hamilton law firms | 590 | 35.8% | 1 | | Jan 2026 | Hamilton law firms | 590 | 37.3% | 1 | | Feb 2026 | Hamilton law firms | 720 | 37.1% | 1 | | Mar 2026 | Hamilton law firms | 880 | 37.8% | 1 | | Apr 2026 | Hamilton law firms | 590 | 36% | 1 | | May 2026 | Hamilton law firms | 720 | 39.1% | 1 | | Jun 2026 | Hamilton law firms | 720 | 36.9% | 1 | | Jul 2026 | Hamilton law firms | 590 | 31.9% | 1 | | Aug 2026 | Hamilton law firms | 880 | 38.8% | 1 | | Sep 2026 | Hamilton law firms | 720 | 35.8% | 1 | | Oct 2026 | Hamilton law firms | 880 | 43.6% | 1 | ## How are Norris Ward McKinnon’s branded searches counted? Brandwave collects information about searches that people make online using Norris Ward McKinnon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “norris ward mckinnon” ## Which Hamilton law firms compete with Norris Ward McKinnon? - [The Legal Stuff](/demand/nz/brands/the-legal-stuff): Head-to-head: /demand/nz/compare/norris-ward-mckinnon-vs-the-legal-stuff - [DTI Lawyers](/demand/nz/brands/dti-lawyers): Head-to-head: /demand/nz/compare/dti-lawyers-vs-norris-ward-mckinnon - [Grayson Clements](/demand/nz/brands/grayson-clements): Head-to-head: /demand/nz/compare/grayson-clements-vs-norris-ward-mckinnon - [Sharma Law](/demand/nz/brands/sharma-law): Head-to-head: /demand/nz/compare/norris-ward-mckinnon-vs-sharma-law - [Atticus Legal](/demand/nz/brands/atticus-legal): Head-to-head: /demand/nz/compare/atticus-legal-vs-norris-ward-mckinnon - [KJ Law](/demand/nz/brands/kj-law) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Norris Ward McKinnon? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/norris-ward-mckinnon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/norris-ward-mckinnon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.