---
title: "NordicTrack: search popularity and Share of Search in New Zealand"
description: "NordicTrack makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nordictrack"
publisher: "Brandwave"
---

# NordicTrack: search popularity and Share of Search in New Zealand

NordicTrack makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NordicTrack
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home fitness equipment brands**: 8.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home fitness equipment brands | 4 | 8.7% | 710 |

- [Home fitness equipment brands](/demand/nz/categories/nz-fitness-equipment-brands)

## How has branded search demand for NordicTrack changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NordicTrack in New Zealand rose from 630 to 710.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 9.6% to 8.7%.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 7.6% in November 2025.

## How did search popularity change for New Zealand home fitness equipment brands in August 2026?

- In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.
- In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.
- In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.
- In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.
- In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.
- Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home fitness equipment brands | 630 | 9.6% | 4 |
| Nov 2025 | Home fitness equipment brands | 450 | 7.6% | 4 |
| Dec 2025 | Home fitness equipment brands | 650 | 11.4% | 4 |
| Jan 2026 | Home fitness equipment brands | 970 | 12.8% | 4 |
| Feb 2026 | Home fitness equipment brands | 900 | 12.7% | 4 |
| Mar 2026 | Home fitness equipment brands | 1.2K | 15.5% | 4 |
| Apr 2026 | Home fitness equipment brands | 1.1K | 14.1% | 4 |
| May 2026 | Home fitness equipment brands | 1K | 11.3% | 4 |
| Jun 2026 | Home fitness equipment brands | 1K | 10.7% | 5 |
| Jul 2026 | Home fitness equipment brands | 910 | 9.9% | 4 |
| Aug 2026 | Home fitness equipment brands | 710 | 8.7% | 4 |
| Sep 2026 | Home fitness equipment brands | — | — | — |

## How is NordicTrack measured?

Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nordictrack”
- “nordictrack 1750”
- “nordictrack 2450”
- “nordictrack com”
- “nordictrack commercial 1750”
- “nordictrack cross trainer”
- “nordictrack exercise bike”
- “nordictrack home gym”
- “nordictrack near me”
- “nordictrack nz”
- “nordictrack rower”
- “nordictrack treadmill”

## Which home fitness equipment brands compete with NordicTrack?

- [Concept2](/demand/nz/brands/concept2): Head-to-head: /demand/nz/compare/concept2-vs-nordictrack
- [Peloton](/demand/nz/brands/peloton): Head-to-head: /demand/nz/compare/nordictrack-vs-peloton
- [Technogym](/demand/nz/brands/technogym): Head-to-head: /demand/nz/compare/nordictrack-vs-technogym
- [Rogue Fitness](/demand/nz/brands/rogue-fitness): Head-to-head: /demand/nz/compare/nordictrack-vs-rogue-fitness
- [Lifespan Fitness](/demand/nz/brands/lifespan-fitness): Head-to-head: /demand/nz/compare/lifespan-fitness-vs-nordictrack

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NordicTrack: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nordictrack

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.