---
title: "Nomads: search popularity and Share of Search in New Zealand"
description: "Nomads runs backpacker hostels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nomads"
publisher: "Brandwave"
---

# Nomads: search popularity and Share of Search in New Zealand

Nomads runs backpacker hostels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nomads
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among backpacker hostel chains**: 18.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Backpacker hostel chains | 3 | 18.5% | 410 |

- [Backpacker hostel chains](/demand/nz/categories/nz-backpacker-hostels)

## How has branded search demand for Nomads changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nomads in New Zealand fell from 3.1K to 410.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand decreased from 53.8% to 18.5%.
- Across the 11 months ending August 2026, Nomads’ estimated Share of Search among backpacker hostel chains in New Zealand peaked at 53.8% in October 2025 and was lowest at 11.5% in February 2026.
- Across the 11 months ending August 2026, Nomads fell from 1st to 3rd among backpacker hostel chains in New Zealand.

## How did search popularity change for New Zealand backpacker hostel chains in August 2026?

- In August 2026, Haka Lodge gained estimated Share of Search among backpacker hostel chains in New Zealand, from 19.3% to 21.6%.
- In August 2026, Jucy Snooze lost estimated Share of Search among backpacker hostel chains in New Zealand, from 5.3% to 2.7%.
- In August 2026, Base Backpackers rose from 5th to 4th among backpacker hostel chains in New Zealand.
- Estimated monthly branded searches for Nomads in New Zealand fell 87% over 11 measured months, from 3.1K to 410 in August 2026.
- Estimated monthly branded searches for YHA New Zealand in New Zealand fell 27.9% over 11 measured months, from 1.6K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backpacker hostel chains | 3.1K | 53.8% | 1 |
| Nov 2025 | Backpacker hostel chains | 3.2K | 47.1% | 1 |
| Dec 2025 | Backpacker hostel chains | 1K | 19.7% | 2 |
| Jan 2026 | Backpacker hostel chains | 920 | 13.9% | 2 |
| Feb 2026 | Backpacker hostel chains | 700 | 11.5% | 2 |
| Mar 2026 | Backpacker hostel chains | 590 | 11.5% | 3 |
| Apr 2026 | Backpacker hostel chains | 570 | 14.1% | 3 |
| May 2026 | Backpacker hostel chains | 460 | 15.5% | 2 |
| Jun 2026 | Backpacker hostel chains | 420 | 17.9% | 2 |
| Jul 2026 | Backpacker hostel chains | 390 | 18.8% | 3 |
| Aug 2026 | Backpacker hostel chains | 410 | 18.5% | 3 |
| Sep 2026 | Backpacker hostel chains | — | — | — |

## How is Nomads measured?

Brandwave collects information about searches that people make online using Nomads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nomads accommodation”
- “nomads backpackers”
- “nomads capital hostel”
- “nomads hostel”
- “nomads noosa hostel”
- “nomads sydney hostel”

## Which backpacker hostel chains compete with Nomads?

- [YHA New Zealand](/demand/nz/brands/yha-new-zealand): Head-to-head: /demand/nz/compare/nomads-vs-yha-new-zealand
- [Haka Lodge](/demand/nz/brands/haka-lodge): Head-to-head: /demand/nz/compare/haka-lodge-vs-nomads
- [Base Backpackers](/demand/nz/brands/base-backpackers): Head-to-head: /demand/nz/compare/base-backpackers-vs-nomads
- [Jucy Snooze](/demand/nz/brands/jucy-snooze): Head-to-head: /demand/nz/compare/jucy-snooze-vs-nomads

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nomads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nomads

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.