--- title: "Noel Leeming branded search demand and Share of Search" description: "Noel Leeming is a appliance or electronics retailer." canonical: "https://gobrandwave.com/demand/nz/brands/noel-leeming" publisher: "Brandwave" --- # Noel Leeming branded search demand and Share of Search Noel Leeming is a appliance or electronics retailer. ## Key facts - **Brand**: Noel Leeming - **Owned by**: NOEL LEEMING LIMITED - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among appliance and electronics retailers**: 29.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Appliance and Electronics Retailers | 1 | 29.6% | 251K | ## How has branded search demand for Noel Leeming changed in New Zealand? - Across the 12 months ending August 2026, estimated monthly branded searches for Noel Leeming in New Zealand fell from 306K to 251K. - Across the 12 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand increased from 27.8% to 29.6%. - Across the 12 months ending August 2026, Noel Leeming’s estimated Share of Search among appliance and electronics retailers in New Zealand peaked at 30.1% in December 2025 and was lowest at 25.9% in March 2026. ## What changed among appliance and electronics retailers in New Zealand? - Harvey Norman’s estimated Share of Search among appliance and electronics retailers in New Zealand has lost ground for 3 months in a row, from 22.8% to 16.7% in August 2026. - Estimated monthly branded searches for Smiths City in New Zealand fell 95.9% over 12 measured months, from 92.3K to 3.8K in August 2026. - Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 18.1% over 12 measured months, from 247K to 203K in August 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.9% over 12 measured months, from 306K to 251K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Sep 2025 | Appliance and Electronics Retailers | 306K | 27.8% | 1 | | Oct 2025 | Appliance and Electronics Retailers | 306K | 28.5% | 1 | | Nov 2025 | Appliance and Electronics Retailers | 456K | 28.6% | 1 | | Dec 2025 | Appliance and Electronics Retailers | 455K | 30.1% | 1 | | Jan 2026 | Appliance and Electronics Retailers | 307K | 28.6% | 1 | | Feb 2026 | Appliance and Electronics Retailers | 251K | 28.6% | 1 | | Mar 2026 | Appliance and Electronics Retailers | 251K | 25.9% | 2 | | Apr 2026 | Appliance and Electronics Retailers | 250K | 26.2% | 1 | | May 2026 | Appliance and Electronics Retailers | 251K | 27.5% | 1 | | Jun 2026 | Appliance and Electronics Retailers | 251K | 29.7% | 1 | | Jul 2026 | Appliance and Electronics Retailers | 251K | 29.6% | 1 | | Aug 2026 | Appliance and Electronics Retailers | 251K | 29.6% | 1 | ## How is Noel Leeming measured? Brandwave collects information about searches that people make online using Noel Leeming’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Noel Leeming” - “noel leeming appliances” - “noel leeming computers” - “noel leeming electronics” - “noel leeming laptops” - “noel leeming tvs” ## Who competes with Noel Leeming? - [PB Tech](/demand/nz/brands/pb-tech): Head-to-head: /demand/nz/compare/noel-leeming-vs-pb-tech - [JB Hi-Fi](/demand/nz/brands/jb-hi-fi): Head-to-head: /demand/nz/compare/jb-hi-fi-vs-noel-leeming - [Harvey Norman](/demand/nz/brands/harvey-norman): Head-to-head: /demand/nz/compare/harvey-norman-vs-noel-leeming - [Smiths City](/demand/nz/brands/smiths-city-2026) ## Who owns Noel Leeming? Noel Leeming is owned by NOEL LEEMING LIMITED. Brandwave does not track any other brands owned by NOEL LEEMING LIMITED. ## How is branded search demand measured? ### Who owns Noel Leeming? Noel Leeming is owned by NOEL LEEMING LIMITED. Brandwave does not track any other brands owned by NOEL LEEMING LIMITED. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for Noel Leeming and its competitors using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "Noel Leeming branded search demand and Share of Search". https://gobrandwave.com/demand/nz/brands/noel-leeming This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/noel-leeming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.