---
title: "Noble Wilde: search popularity and Share of Search in New Zealand"
description: "Noble Wilde makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/noble-wilde"
publisher: "Brandwave"
---

# Noble Wilde: search popularity and Share of Search in New Zealand

Noble Wilde makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Noble Wilde
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among merino clothing brands**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merino clothing brands | 5 | 2.5% | 1.1K |

- [Merino clothing brands](/demand/nz/categories/nz-merino-clothing-brands)

## How has branded search demand for Noble Wilde changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Noble Wilde in New Zealand rose from 540 to 1.1K.
- Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand increased from 2% to 2.5%.
- Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand peaked at 3.8% in May 2026 and was lowest at 1.7% in November 2025.

## How did search popularity change for New Zealand merino clothing brands in August 2026?

- In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.
- In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.
- In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.
- Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.
- Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merino clothing brands | 540 | 2% | 5 |
| Nov 2025 | Merino clothing brands | 560 | 1.7% | 5 |
| Dec 2025 | Merino clothing brands | 590 | 1.9% | 5 |
| Jan 2026 | Merino clothing brands | 640 | 2.2% | 5 |
| Feb 2026 | Merino clothing brands | 850 | 2.8% | 5 |
| Mar 2026 | Merino clothing brands | 1.2K | 3.3% | 5 |
| Apr 2026 | Merino clothing brands | 1.5K | 3.8% | 5 |
| May 2026 | Merino clothing brands | 1.6K | 3.8% | 5 |
| Jun 2026 | Merino clothing brands | 1.4K | 3.4% | 5 |
| Jul 2026 | Merino clothing brands | 1.6K | 3.8% | 5 |
| Aug 2026 | Merino clothing brands | 1.1K | 2.5% | 5 |
| Sep 2026 | Merino clothing brands | — | — | — |

## How is Noble Wilde measured?

Brandwave collects information about searches that people make online using Noble Wilde’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “noble wilde”
- “noble wilde knitwear”
- “noble wilde merino”
- “noble wilde near me”
- “noble wilde nz”
- “noble wilde online”
- “noble wilde possum merino”
- “noble wilde sale”
- “noblewilde”

## Which merino clothing brands compete with Noble Wilde?

- [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/mons-royale-vs-noble-wilde
- [Untouched World](/demand/nz/brands/untouched-world): Head-to-head: /demand/nz/compare/noble-wilde-vs-untouched-world
- [Icebreaker](/demand/nz/brands/icebreaker): Head-to-head: /demand/nz/compare/icebreaker-vs-noble-wilde
- [Smartwool](/demand/nz/brands/smartwool): Head-to-head: /demand/nz/compare/noble-wilde-vs-smartwool
- [Merino Country](/demand/nz/brands/merino-country): Head-to-head: /demand/nz/compare/merino-country-vs-noble-wilde

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Noble Wilde: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/noble-wilde

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/noble-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.