---
title: "No Ugly: search popularity and Share of Search in New Zealand"
description: "New Zealand functional drink brand with a nootropic Focus tonic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/no-ugly"
publisher: "Brandwave"
---

# No Ugly: search popularity and Share of Search in New Zealand

New Zealand functional drink brand with a nootropic Focus tonic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: No Ugly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among brain and focus drink brands**: 16.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Brain and focus drink brands | 3 | 16.1% | 410 |

- [Brain and focus drink brands](/demand/nz/categories/brain-and-focus-drinks)

## How has branded search demand for No Ugly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for No Ugly in New Zealand fell from 610 to 410.
- Across the 11 months ending August 2026, No Ugly’s estimated Share of Search among brain and focus drink brands in New Zealand decreased from 22.8% to 16.1%.
- Across the 11 months ending August 2026, No Ugly’s estimated Share of Search among brain and focus drink brands in New Zealand peaked at 27.2% in November 2025 and was lowest at 15.3% in June 2026.

## How did search popularity change for New Zealand brain and focus drink brands in August 2026?

- In August 2026, Chia Sisters gained estimated Share of Search among brain and focus drink brands in New Zealand, from 27.7% to 29%.
- In August 2026, Ārepa gained estimated Share of Search among brain and focus drink brands in New Zealand, from 53.6% to 54.9%.
- In August 2026, No Ugly lost estimated Share of Search among brain and focus drink brands in New Zealand, from 18.6% to 16.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brain and focus drink brands | 610 | 22.8% | 3 |
| Nov 2025 | Brain and focus drink brands | 900 | 27.2% | 2 |
| Dec 2025 | Brain and focus drink brands | 410 | 21.2% | 3 |
| Jan 2026 | Brain and focus drink brands | 410 | 20.7% | 3 |
| Feb 2026 | Brain and focus drink brands | 400 | 17.5% | 3 |
| Mar 2026 | Brain and focus drink brands | 410 | 16.5% | 3 |
| Apr 2026 | Brain and focus drink brands | 410 | 20.8% | 3 |
| May 2026 | Brain and focus drink brands | 420 | 16.1% | 3 |
| Jun 2026 | Brain and focus drink brands | 330 | 15.3% | 3 |
| Jul 2026 | Brain and focus drink brands | 410 | 18.6% | 3 |
| Aug 2026 | Brain and focus drink brands | 410 | 16.1% | 3 |
| Sep 2026 | Brain and focus drink brands | — | — | — |

## How is No Ugly measured?

Brandwave collects information about searches that people make online using No Ugly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “no ugly”
- “no ugly focus”
- “nougly”

## Which brain and focus drink brands compete with No Ugly?

- [Ārepa](/demand/nz/brands/arepa): Head-to-head: /demand/nz/compare/arepa-vs-no-ugly
- [Chia Sisters](/demand/nz/brands/chia-sisters): Head-to-head: /demand/nz/compare/chia-sisters-vs-no-ugly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "No Ugly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/no-ugly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/no-ugly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.