--- title: "Nivea: search popularity and Share of Search in New Zealand" description: "Nivea makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nivea" publisher: "Brandwave" --- # Nivea: search popularity and Share of Search in New Zealand Nivea makes sunscreen sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nivea - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among deodorant brands**: 33.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Deodorant brands | 2 | 33.8% | 9.6K | | Sunscreen brands | 4 | 10.1% | 9.6K | - [Deodorant brands](/demand/nz/categories/nz-deodorant-brands) - [Sunscreen brands](/demand/nz/categories/nz-sunscreen-brands) ## How has branded search demand for Nivea changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nivea in New Zealand rose from 8.3K to 9.6K. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand decreased from 35.4% to 33.8%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 31.6% in June 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand increased from 8.5% to 10.1%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand peaked at 10.1% in August 2026 and was lowest at 8.5% in November 2025. - Across the 11 months ending August 2026, Nivea rose from 5th to 4th among sunscreen brands in New Zealand. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%. - In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%. - In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%. - In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%. - In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%. - Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026. ## How did search popularity change for New Zealand sunscreen brands in August 2026? - In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%. - In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%. - In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%. - Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026. - Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026. - Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deodorant brands | 8.3K | 35.4% | 2 | | Nov 2025 | Deodorant brands | 9.4K | 38.2% | 1 | | Dec 2025 | Deodorant brands | 9K | 38% | 1 | | Jan 2026 | Deodorant brands | 8.3K | 37.7% | 1 | | Feb 2026 | Deodorant brands | 6.9K | 34.3% | 2 | | Mar 2026 | Deodorant brands | 7.6K | 34.1% | 2 | | Apr 2026 | Deodorant brands | 7.1K | 34% | 2 | | May 2026 | Deodorant brands | 8K | 33% | 2 | | Jun 2026 | Deodorant brands | 8.2K | 31.6% | 2 | | Jul 2026 | Deodorant brands | 8.4K | 31.9% | 2 | | Aug 2026 | Deodorant brands | 9.6K | 33.8% | 2 | | Sep 2026 | Deodorant brands | — | — | — | | Oct 2025 | Sunscreen brands | 8.3K | 8.5% | 5 | | Nov 2025 | Sunscreen brands | 9.4K | 8.5% | 5 | | Dec 2025 | Sunscreen brands | 9K | 9.2% | 5 | | Jan 2026 | Sunscreen brands | 8.3K | 9.2% | 4 | | Feb 2026 | Sunscreen brands | 6.9K | 8.7% | 4 | | Mar 2026 | Sunscreen brands | 7.6K | 9.6% | 4 | | Apr 2026 | Sunscreen brands | 7.1K | 8.7% | 4 | | May 2026 | Sunscreen brands | 8K | 9.2% | 5 | | Jun 2026 | Sunscreen brands | 8.2K | 9.1% | 5 | | Jul 2026 | Sunscreen brands | 8.4K | 8.8% | 5 | | Aug 2026 | Sunscreen brands | 9.6K | 10.1% | 4 | | Sep 2026 | Sunscreen brands | — | — | — | ## How is Nivea measured? Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nivea” - “nivea balm lip” - “nivea body lotion” - “nivea body spray” - “nivea co nz” - “nivea cream” - “nivea creme” - “nivea deo” - “nivea facial cream” - “nivea facial wash” - “nivea lotion” - “nivea men deodorant” - “nivea moisturiser” - “nivea near me” - “nivea nz” - “nivea online” - “nivea soft” - “nivea spf” - “nivea sun” - “nivea sunblock” ## Which deodorant brands compete with Nivea? - [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-nivea - [Rexona](/demand/nz/brands/rexona): Head-to-head: /demand/nz/compare/nivea-vs-rexona - [Old Spice](/demand/nz/brands/old-spice): Head-to-head: /demand/nz/compare/nivea-vs-old-spice - [Lynx](/demand/nz/brands/lynx): Head-to-head: /demand/nz/compare/lynx-vs-nivea - [Native](/demand/nz/brands/native): Head-to-head: /demand/nz/compare/native-vs-nivea ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nivea: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nivea This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.