---
title: "Nivea Men: search popularity and Share of Search in New Zealand"
description: "Nivea Men makes men’s grooming products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nivea-men"
publisher: "Brandwave"
---

# Nivea Men: search popularity and Share of Search in New Zealand

Nivea Men makes men’s grooming products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nivea Men
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among men's grooming brands**: 20.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Men's grooming brands | 2 | 20.7% | 1.9K |

- [Men's grooming brands](/demand/nz/categories/nz-mens-grooming-brands)

## How has branded search demand for Nivea Men changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nivea Men in New Zealand rose from 1K to 1.9K.
- Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand increased from 12% to 20.7%.
- Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand peaked at 23.7% in May 2026 and was lowest at 10.2% in November 2025.

## How did search popularity change for New Zealand men's grooming brands in August 2026?

- In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
- In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
- In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
- In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Men's grooming brands | 1K | 12% | 2 |
| Nov 2025 | Men's grooming brands | 1.2K | 10.2% | 2 |
| Dec 2025 | Men's grooming brands | 1.4K | 11% | 2 |
| Jan 2026 | Men's grooming brands | 1.2K | 16.3% | 2 |
| Feb 2026 | Men's grooming brands | 1.3K | 20.8% | 2 |
| Mar 2026 | Men's grooming brands | 1.4K | 22.4% | 2 |
| Apr 2026 | Men's grooming brands | 1.2K | 18.4% | 2 |
| May 2026 | Men's grooming brands | 1.8K | 23.7% | 2 |
| Jun 2026 | Men's grooming brands | 1.8K | 22.5% | 2 |
| Jul 2026 | Men's grooming brands | 1.8K | 22.3% | 2 |
| Aug 2026 | Men's grooming brands | 1.9K | 20.7% | 2 |
| Sep 2026 | Men's grooming brands | — | — | — |

## How is Nivea Men measured?

Brandwave collects information about searches that people make online using Nivea Men’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nivea men”
- “nivea men beard oil”
- “nivea men cleanser”
- “nivea men cream”
- “nivea men cream face”
- “nivea men creme”
- “nivea men deo”
- “nivea men grooming”
- “nivea men moisturiser”
- “nivea men near me”
- “nivea men sensitive face wash”
- “nivea men sensitive post shave balm”
- “nivea men sensitive shaving gel”
- “nivea men shaving gel”
- “nivea men shower gel”
- “niveamen”

## Which men's grooming brands compete with Nivea Men?

- [Manscaped](/demand/nz/brands/manscaped): Head-to-head: /demand/nz/compare/manscaped-vs-nivea-men
- [Bulldog](/demand/nz/brands/bulldog): Head-to-head: /demand/nz/compare/bulldog-vs-nivea-men
- [Jack Black](/demand/nz/brands/jack-black): Head-to-head: /demand/nz/compare/jack-black-vs-nivea-men

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nivea Men: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nivea-men

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nivea-men. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.