--- title: "NIU: search popularity in New Zealand" description: "A Chinese maker of electric scooters and mopeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/niu" publisher: "Brandwave" --- # NIU: search popularity in New Zealand A Chinese maker of electric scooters and mopeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NIU - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among moped and scooter brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Moped and scooter brands | 7 | 1.2% | 90 | - [Moped and scooter brands](/demand/nz/categories/nz-moped-and-scooter-brands) ## Top moped and scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NIU is the joint second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vespa | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | NIU | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SYM | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Kymco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yamaha Motor | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Segway-Ninebot | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Honda Scooters | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Scooters | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about moped and scooter brands - Asked ChatGPT "Which moped or scooter brand should I buy in New Zealand?": 1. NIU, 2. Segway-Ninebot, 3. Suzuki Scooters, 4. Honda Scooters, 5. Yamaha Motor - Asked ChatGPT "What are the best moped and scooter brands in New Zealand?": 1. SYM, 2. Kymco, 3. Vespa, 4. Honda Scooters, 5. Yamaha Motor, 6. Suzuki Scooters - Asked ChatGPT "What's the best moped or scooter brand in New Zealand for city commuting?": 1. NIU, 2. Vespa, 3. Segway-Ninebot, 4. Yamaha Motor - Searched Google, AI Overview "best scooter": 1. Segway-Ninebot - Searched Google, AI Overview "motor scooter nz": 1. SYM Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for NIU changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NIU in New Zealand rose from 80 to 90. - Across the 12 months ending September 2026, NIU’s share of searches among moped and scooter brands in New Zealand peaked at 2.2% in March 2026 and was lowest at 1% in February 2026. ## How did search popularity change for New Zealand moped and scooter brands in September 2026? - In September 2026, Suzuki Scooters overtook Honda Scooters to rank 3rd among moped and scooter brands in New Zealand, with 3.7% of the searches. - In September 2026, Segway-Ninebot gained share of searches among moped and scooter brands in New Zealand, from 58.5% to 60.7%. - In September 2026, Vespa lost share of searches among moped and scooter brands in New Zealand, from 28.8% to 27%. - In September 2026, Honda Scooters lost share of searches among moped and scooter brands in New Zealand, from 4.7% to 3.5%. - Estimated monthly branded searches for NIU in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. - Estimated monthly branded searches for Kymco in New Zealand fell 18.8% over 12 measured months, from 160 to 130 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moped and scooter brands | 80 | 1.1% | 7 | | Nov 2025 | Moped and scooter brands | 100 | 1.3% | 7 | | Dec 2025 | Moped and scooter brands | 90 | 1.1% | 7 | | Jan 2026 | Moped and scooter brands | 140 | 1.8% | 7 | | Feb 2026 | Moped and scooter brands | 80 | 1% | 7 | | Mar 2026 | Moped and scooter brands | 230 | 2.2% | 6 | | Apr 2026 | Moped and scooter brands | 110 | 1.3% | 7 | | May 2026 | Moped and scooter brands | 120 | 1.4% | 7 | | Jun 2026 | Moped and scooter brands | 120 | 1.7% | 7 | | Jul 2026 | Moped and scooter brands | 90 | 1.3% | 7 | | Aug 2026 | Moped and scooter brands | 90 | 1.1% | 7 | | Sep 2026 | Moped and scooter brands | 90 | 1.2% | 7 | ## How are NIU’s branded searches counted? Brandwave collects information about searches that people make online using NIU’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “niu e scooter” - “niu scooter” ## Which moped and scooter brands compete with NIU? - [Segway-Ninebot](/demand/nz/brands/segway-ninebot) - [Vespa](/demand/nz/brands/vespa) - [Suzuki Scooters](/demand/nz/brands/suzuki-scooters): Head-to-head: /demand/nz/compare/niu-vs-suzuki-scooters - [Honda Scooters](/demand/nz/brands/honda-scooters): Head-to-head: /demand/nz/compare/honda-scooters-vs-niu - [Kymco](/demand/nz/brands/kymco): Head-to-head: /demand/nz/compare/kymco-vs-niu - [Yamaha Motor](/demand/nz/brands/yamaha-motor): Head-to-head: /demand/nz/compare/niu-vs-yamaha-motor - [SYM](/demand/nz/brands/sym): Head-to-head: /demand/nz/compare/niu-vs-sym ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NIU: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/niu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/niu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.