--- title: "Nitecore: search popularity in New Zealand" description: "Nitecore makes torches and headlamps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nitecore" publisher: "Brandwave" --- # Nitecore: search popularity in New Zealand Nitecore makes torches and headlamps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nitecore - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among head torch brands**: 13.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Head torch brands | 3 | 13.4% | 550 | | Torch brands | 3 | 20.4% | 550 | - [Head torch brands](/demand/nz/categories/nz-head-torch-brands) - [Torch brands](/demand/nz/categories/nz-torch-brands) ## Top head torch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nitecore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nitecore is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Petzl | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Black Diamond | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nitecore | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fenix | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ledlenser | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about head torch brands - Asked ChatGPT "Which head torch brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Nitecore, 4. Ledlenser - Asked ChatGPT "What are the best head torch brands in New Zealand?": 1. Petzl, 2. Nitecore, 3. Black Diamond, 4. Ledlenser - Asked ChatGPT "What's the best head torch brand in New Zealand for camping and hiking?": 1. Petzl, 2. Black Diamond, 3. Fenix - Searched Google, AI Overview "headlamp nz": 1. Black Diamond, 2. Fenix, 3. Nitecore, 4. Ledlenser - Searched Google, AI Overview "head torch for running": 1. Fenix, 2. Black Diamond Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nitecore changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nitecore in New Zealand held steady at 550. - Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand decreased from 15.9% to 13.4%. - Across the 12 months ending September 2026, Nitecore’s share of searches among head torch brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 13.4% in July 2026. - Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand decreased from 23.1% to 20.4%. - Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands in New Zealand peaked at 23.5% in January 2026 and was lowest at 15.5% in August 2026. ## How did search popularity change for New Zealand head torch brands in September 2026? - In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%. - In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%. - In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%. - In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%. - In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand. ## How did search popularity change for New Zealand torch brands in September 2026? - In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches. - In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%. - In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%. - In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%. - In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Head torch brands | 550 | 15.9% | 3 | | Nov 2025 | Head torch brands | 570 | 15.7% | 3 | | Dec 2025 | Head torch brands | 550 | 15.7% | 3 | | Jan 2026 | Head torch brands | 550 | 16.5% | 3 | | Feb 2026 | Head torch brands | 460 | 14.2% | 3 | | Mar 2026 | Head torch brands | 550 | 14.4% | 3 | | Apr 2026 | Head torch brands | 810 | 17.1% | 3 | | May 2026 | Head torch brands | 810 | 16.8% | 3 | | Jun 2026 | Head torch brands | 700 | 14.8% | 4 | | Jul 2026 | Head torch brands | 680 | 13.4% | 4 | | Aug 2026 | Head torch brands | 680 | 13.8% | 4 | | Sep 2026 | Head torch brands | 550 | 13.4% | 3 | | Oct 2025 | Torch brands | 550 | 23.1% | 3 | | Nov 2025 | Torch brands | 570 | 23.5% | 3 | | Dec 2025 | Torch brands | 550 | 22.4% | 3 | | Jan 2026 | Torch brands | 550 | 23.5% | 3 | | Feb 2026 | Torch brands | 460 | 18.3% | 3 | | Mar 2026 | Torch brands | 550 | 18.9% | 3 | | Apr 2026 | Torch brands | 810 | 20.7% | 3 | | May 2026 | Torch brands | 810 | 21.3% | 3 | | Jun 2026 | Torch brands | 700 | 20.2% | 3 | | Jul 2026 | Torch brands | 680 | 16.3% | 3 | | Aug 2026 | Torch brands | 680 | 15.5% | 3 | | Sep 2026 | Torch brands | 550 | 20.4% | 3 | ## How are Nitecore’s branded searches counted? Brandwave collects information about searches that people make online using Nitecore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nitecore” - “nitecore torch” ## Which head torch brands compete with Nitecore? - [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-nitecore - [Ledlenser](/demand/nz/brands/ledlenser): Head-to-head: /demand/nz/compare/ledlenser-vs-nitecore - [Fenix](/demand/nz/brands/fenix): Head-to-head: /demand/nz/compare/fenix-vs-nitecore - [Petzl](/demand/nz/brands/petzl): Head-to-head: /demand/nz/compare/nitecore-vs-petzl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nitecore: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nitecore This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nitecore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.