---
title: "Nintendo Switch: search popularity and Share of Search in New Zealand"
description: "Nintendo Switch is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nintendo-switch"
publisher: "Brandwave"
---

# Nintendo Switch: search popularity and Share of Search in New Zealand

Nintendo Switch is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nintendo Switch
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among games consoles**: 29.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Games consoles | 2 | 29.6% | 75.7K |

- [Games consoles](/demand/nz/categories/nz-games-consoles)

## How has branded search demand for Nintendo Switch changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch in New Zealand rose from 62.2K to 75.7K.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand increased from 28.6% to 29.6%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among games consoles in New Zealand peaked at 39.6% in April 2026 and was lowest at 27.1% in February 2026.

## How did search popularity change for New Zealand games consoles in August 2026?

- In August 2026, Xbox gained estimated Share of Search among games consoles in New Zealand, from 30.6% to 34%.
- In August 2026, PlayStation lost estimated Share of Search among games consoles in New Zealand, from 30.4% to 27.6%.
- In August 2026, Nintendo Switch rose from 3rd to 2nd among games consoles in New Zealand.
- Estimated monthly branded searches for Meta Quest in New Zealand fell 24% over 11 measured months, from 13.7K to 10.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Games consoles | 62.2K | 28.6% | 2 |
| Nov 2025 | Games consoles | 86.7K | 33.4% | 1 |
| Dec 2025 | Games consoles | 97.6K | 34.1% | 1 |
| Jan 2026 | Games consoles | 71.7K | 29.9% | 2 |
| Feb 2026 | Games consoles | 48.1K | 27.1% | 3 |
| Mar 2026 | Games consoles | 81.8K | 37.9% | 1 |
| Apr 2026 | Games consoles | 101K | 39.6% | 1 |
| May 2026 | Games consoles | 88.7K | 35.5% | 1 |
| Jun 2026 | Games consoles | 78.7K | 28.8% | 2 |
| Jul 2026 | Games consoles | 77.2K | 29.8% | 3 |
| Aug 2026 | Games consoles | 75.7K | 29.6% | 2 |
| Sep 2026 | Games consoles | — | — | — |

## How is Nintendo Switch measured?

Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “animal crossing new horizons nintendo switch”
- “mario kart 8 deluxe nintendo switch”
- “minecraft nintendo switch”
- “nintendo com”
- “nintendo switch”
- “nintendo switch 2”
- “nintendo switch 2 console”
- “nintendo switch 2 games”
- “nintendo switch 2 nz”
- “nintendo switch ac adapter”
- “nintendo switch case”
- “nintendo switch console”
- “nintendo switch deals”
- “nintendo switch games”
- “nintendo switch joy con”
- “nintendo switch lite”
- “nintendo switch micro sd card”
- “nintendo switch near me”
- “nintendo switch nz”
- “nintendo switch oled”
- “nintendo switch online”
- “nintendo switch online expansion pack”
- “nintendo switch online membership”
- “nintendo switch online subscription”
- “nintendo switch price”
- “nintendo switch rom”
- “nintendo switch sports”
- “nintendoswitch”
- “nintendoswitch console”
- “nintendoswitch games”
- “nintendoswitch nz”
- “super mario odyssey nintendo switch”
- “switch 2”
- “switch 2 console”
- “switch 2 games”
- “switch 2 nz”

## Which games consoles compete with Nintendo Switch?

- [Xbox](/demand/nz/brands/xbox): Head-to-head: /demand/nz/compare/nintendo-switch-vs-xbox
- [PlayStation](/demand/nz/brands/playstation): Head-to-head: /demand/nz/compare/nintendo-switch-vs-playstation
- [Steam Deck](/demand/nz/brands/steam-deck): Head-to-head: /demand/nz/compare/nintendo-switch-vs-steam-deck
- [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/meta-quest-vs-nintendo-switch

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nintendo Switch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nintendo-switch

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nintendo-switch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.