--- title: "Ninja: search popularity and Share of Search in New Zealand" description: "Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ninja-kitchen" publisher: "Brandwave" --- # Ninja: search popularity and Share of Search in New Zealand Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ninja - **Owned by**: SharkNinja - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among air fryer brands**: 34.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air fryer brands | 1 | 34.3% | 30.7K | | Blender brands | 1 | 65.6% | 30.7K | | Small kitchen appliance brands | 1 | 22.4% | 30.7K | - [Air fryer brands](/demand/nz/categories/nz-air-fryer-brands) - [Blender brands](/demand/nz/categories/nz-blender-brands) - [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands) ## How has branded search demand for Ninja changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ninja in New Zealand rose from 28.3K to 30.7K. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand decreased from 36.8% to 34.3%. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 30.7% in March 2026. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand increased from 60.5% to 65.6%. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand peaked at 67% in June 2026 and was lowest at 55.3% in February 2026. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 24.9% in November 2025 and was lowest at 19% in March 2026. ## How did search popularity change for New Zealand air fryer brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%. - In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%. - In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%. - Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026. - Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026. - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026. ## How did search popularity change for New Zealand blender brands in August 2026? - In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%. - In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%. - Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. - Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026. - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. - Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air fryer brands | 28.3K | 36.8% | 1 | | Nov 2025 | Air fryer brands | 39.3K | 39.2% | 1 | | Dec 2025 | Air fryer brands | 38.1K | 38.6% | 1 | | Jan 2026 | Air fryer brands | 27.9K | 35.5% | 1 | | Feb 2026 | Air fryer brands | 19.3K | 32% | 2 | | Mar 2026 | Air fryer brands | 19.6K | 30.7% | 2 | | Apr 2026 | Air fryer brands | 24.2K | 31.2% | 2 | | May 2026 | Air fryer brands | 27.1K | 31.7% | 2 | | Jun 2026 | Air fryer brands | 27.3K | 32.3% | 2 | | Jul 2026 | Air fryer brands | 31.2K | 33% | 2 | | Aug 2026 | Air fryer brands | 30.7K | 34.3% | 1 | | Sep 2026 | Air fryer brands | — | — | — | | Oct 2025 | Blender brands | 28.3K | 60.5% | 1 | | Nov 2025 | Blender brands | 39.3K | 63.4% | 1 | | Dec 2025 | Blender brands | 38.1K | 61.4% | 1 | | Jan 2026 | Blender brands | 27.9K | 59.1% | 1 | | Feb 2026 | Blender brands | 19.3K | 55.3% | 1 | | Mar 2026 | Blender brands | 19.6K | 58.3% | 1 | | Apr 2026 | Blender brands | 24.2K | 61.5% | 1 | | May 2026 | Blender brands | 27.1K | 64.2% | 1 | | Jun 2026 | Blender brands | 27.3K | 67% | 1 | | Jul 2026 | Blender brands | 31.2K | 66.9% | 1 | | Aug 2026 | Blender brands | 30.7K | 65.6% | 1 | | Sep 2026 | Blender brands | — | — | — | | Oct 2025 | Small kitchen appliance brands | 28.3K | 22.3% | 1 | | Nov 2025 | Small kitchen appliance brands | 39.3K | 24.9% | 1 | | Dec 2025 | Small kitchen appliance brands | 38.1K | 23.9% | 1 | | Jan 2026 | Small kitchen appliance brands | 27.9K | 22.5% | 1 | | Feb 2026 | Small kitchen appliance brands | 19.3K | 20.1% | 2 | | Mar 2026 | Small kitchen appliance brands | 19.6K | 19% | 2 | | Apr 2026 | Small kitchen appliance brands | 24.2K | 20% | 2 | | May 2026 | Small kitchen appliance brands | 27.1K | 20.1% | 2 | | Jun 2026 | Small kitchen appliance brands | 27.3K | 19.8% | 2 | | Jul 2026 | Small kitchen appliance brands | 31.2K | 21.6% | 2 | | Aug 2026 | Small kitchen appliance brands | 30.7K | 22.4% | 1 | | Sep 2026 | Small kitchen appliance brands | — | — | — | ## How is Ninja measured? Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “air fryer ninja” - “airfryer ninja” - “ninja af101 4 quart air fryer” - “ninja af101 air fryer” - “ninja air fryer” - “ninja air fryer dual” - “ninja air fryer pro” - “ninja blast” - “ninja blender” - “ninja creami” - “ninja double air fryer” - “ninja dual air fryer” - “ninja dual zone air fryer” - “ninja foodi” - “ninja foodi air fryer” - “ninja foodi dual zone” - “ninja foodi dualzone air fryer” - “ninja foodi multi cooker” - “ninja foodi smartlid multi cooker” - “ninja kettle” - “ninja mixer” - “ninja pro air fryer” - “ninja toaster” - “ninja xl air fryer” - “ninja xxl airfryer” ## Which air fryer brands compete with Ninja? - [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-ninja-kitchen - [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-philips - [Russell Hobbs](/demand/nz/brands/russell-hobbs): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-russell-hobbs - [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-tefal - [COSORI](/demand/nz/brands/cosori): Head-to-head: /demand/nz/compare/cosori-vs-ninja-kitchen ## Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand. - [SharkNinja](/demand/nz/companies/sharkninja): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Ninja: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.