--- title: "Nimble: search popularity in New Zealand" description: "An Australian activewear brand made from recycled materials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nimble-activewear" publisher: "Brandwave" --- # Nimble: search popularity in New Zealand An Australian activewear brand made from recycled materials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nimble - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among activewear brands**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Activewear brands | 7 | 0.35% | 590 | - [Activewear brands](/demand/nz/categories/nz-activewear-brands) ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nimble was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lorna Jane | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nimble | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | LSKD | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Alo Yoga | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy in New Zealand?": 1. Lululemon, 2. LSKD, 3. Gymshark - Asked ChatGPT "What are the best activewear brands in New Zealand?": 1. Nimble, 2. Lululemon, 3. LSKD, 4. Lorna Jane, 5. Gymshark, 6. Alo Yoga, 7. Under Armour - Asked ChatGPT "What's the best activewear brand in New Zealand for everyday workouts?": 1. Lululemon, 2. Nimble, 3. Gymshark - Searched Google, AI Overview "activewear nz": 1. Lululemon, 2. Lorna Jane, 3. Under Armour - Searched Google, AI Overview "gym clothes nz": 1. Lorna Jane, 2. Under Armour, 3. Lululemon Not named in any answer: Stax. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Nimble changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nimble in New Zealand fell from 720 to 590. - Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in New Zealand held steady, from 0.38% to 0.35%. ## How did search popularity change for New Zealand activewear brands in September 2026? - In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%. - In September 2026, Gymshark gained share of searches among activewear brands in New Zealand, from 8.4% to 9.5%. - In September 2026, Lululemon lost share of searches among activewear brands in New Zealand, from 49.7% to 47.4%. - In September 2026, Lorna Jane lost share of searches among activewear brands in New Zealand, from 13.9% to 12.7%. - Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026. - Estimated monthly branded searches for Alo Yoga in New Zealand rose 25% over 12 measured months, from 7.7K to 9.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Activewear brands | 720 | 0.38% | 7 | | Nov 2025 | Activewear brands | 1K | 0.32% | 7 | | Dec 2025 | Activewear brands | 480 | 0.2% | 7 | | Jan 2026 | Activewear brands | 590 | 0.3% | 7 | | Feb 2026 | Activewear brands | 480 | 0.24% | 7 | | Mar 2026 | Activewear brands | 1K | 0.51% | 7 | | Apr 2026 | Activewear brands | 1.3K | 0.64% | 7 | | May 2026 | Activewear brands | 1.6K | 0.7% | 7 | | Jun 2026 | Activewear brands | 1.6K | 0.79% | 7 | | Jul 2026 | Activewear brands | 880 | 0.48% | 8 | | Aug 2026 | Activewear brands | 590 | 0.3% | 7 | | Sep 2026 | Activewear brands | 590 | 0.35% | 7 | ## How are Nimble’s branded searches counted? Brandwave collects information about searches that people make online using Nimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nimble activewear” ## Which activewear brands compete with Nimble? - [Lululemon](/demand/nz/brands/lululemon) - [LSKD](/demand/nz/brands/lskd) - [Lorna Jane](/demand/nz/brands/lorna-jane): Head-to-head: /demand/nz/compare/lorna-jane-vs-nimble-activewear - [Gymshark](/demand/nz/brands/gymshark): Head-to-head: /demand/nz/compare/gymshark-vs-nimble-activewear - [Alo Yoga](/demand/nz/brands/alo-yoga): Head-to-head: /demand/nz/compare/alo-yoga-vs-nimble-activewear - [Under Armour](/demand/nz/brands/under-armour): Head-to-head: /demand/nz/compare/nimble-activewear-vs-under-armour - [Stax](/demand/nz/brands/stax): Head-to-head: /demand/nz/compare/nimble-activewear-vs-stax ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nimble: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nimble-activewear This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nimble-activewear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.