---
title: "Nilfisk: search popularity and Share of Search in New Zealand"
description: "Nilfisk makes pressure washers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nilfisk"
publisher: "Brandwave"
---

# Nilfisk: search popularity and Share of Search in New Zealand

Nilfisk makes pressure washers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nilfisk
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pressure washer brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pressure washer brands | 3 | 2.6% | 490 |

- [Pressure washer brands](/demand/nz/categories/nz-pressure-washer-brands)

## How has branded search demand for Nilfisk changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nilfisk in New Zealand fell from 750 to 490.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand decreased from 3.7% to 2.6%.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among pressure washer brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 2.3% in May 2026.

## How did search popularity change for New Zealand pressure washer brands in August 2026?

- In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.
- In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.
- Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.
- Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pressure washer brands | 750 | 3.7% | 3 |
| Nov 2025 | Pressure washer brands | 700 | 3% | 3 |
| Dec 2025 | Pressure washer brands | 590 | 2.5% | 3 |
| Jan 2026 | Pressure washer brands | 710 | 3.7% | 3 |
| Feb 2026 | Pressure washer brands | 400 | 2.7% | 3 |
| Mar 2026 | Pressure washer brands | 460 | 3.1% | 3 |
| Apr 2026 | Pressure washer brands | 470 | 3% | 3 |
| May 2026 | Pressure washer brands | 360 | 2.3% | 3 |
| Jun 2026 | Pressure washer brands | 420 | 2.7% | 3 |
| Jul 2026 | Pressure washer brands | 420 | 2.3% | 3 |
| Aug 2026 | Pressure washer brands | 490 | 2.6% | 3 |
| Sep 2026 | Pressure washer brands | — | — | — |

## How is Nilfisk measured?

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nilfisk pressure washer”
- “nilfisk water blaster”
- “nilfisk water blaster hose”
- “nilfisk waterblaster”

## Which pressure washer brands compete with Nilfisk?

- [Kärcher](/demand/nz/brands/karcher): Head-to-head: /demand/nz/compare/karcher-vs-nilfisk
- [Ozito](/demand/nz/brands/ozito): Head-to-head: /demand/nz/compare/nilfisk-vs-ozito
- [Gerni](/demand/nz/brands/gerni): Head-to-head: /demand/nz/compare/gerni-vs-nilfisk

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nilfisk: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nilfisk

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nilfisk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.