---
title: "Nike: search popularity and Share of Search in New Zealand"
description: "Nike is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nike"
publisher: "Brandwave"
---

# Nike: search popularity and Share of Search in New Zealand

Nike is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nike
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sneaker brands**: 23.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sneaker brands | 1 | 23.3% | 129K |

- [Sneaker brands](/demand/nz/categories/nz-sneaker-brands)

## How has branded search demand for Nike changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nike in New Zealand rose from 114K to 129K.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands in New Zealand peaked at 26.3% in December 2025 and was lowest at 21% in April 2026.

## How did search popularity change for New Zealand sneaker brands in August 2026?

- In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
- In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
- In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
- Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
- In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sneaker brands | 114K | 23.2% | 1 |
| Nov 2025 | Sneaker brands | 154K | 24.1% | 1 |
| Dec 2025 | Sneaker brands | 159K | 26.3% | 1 |
| Jan 2026 | Sneaker brands | 128K | 25.3% | 1 |
| Feb 2026 | Sneaker brands | 100K | 23.2% | 1 |
| Mar 2026 | Sneaker brands | 118K | 22.5% | 1 |
| Apr 2026 | Sneaker brands | 114K | 21% | 1 |
| May 2026 | Sneaker brands | 119K | 21.6% | 1 |
| Jun 2026 | Sneaker brands | 122K | 21.3% | 1 |
| Jul 2026 | Sneaker brands | 124K | 22.8% | 1 |
| Aug 2026 | Sneaker brands | 129K | 23.3% | 1 |
| Sep 2026 | Sneaker brands | — | — | — |

## How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nike”
- “nike air force 1”
- “nike air max”
- “nike air max 95”
- “nike airforce”
- “nike airmax 90”
- “nike backpacks”
- “nike com”
- “nike dunks”
- “nike hoodie”
- “nike metcons”
- “nike near me”
- “nike nz”
- “nike online”
- “nike p 6000”
- “nike p6000”
- “nike pegasus”
- “nike pro”
- “nike running shoes”
- “nike shoes”
- “nike shorts”
- “nike shox”
- “nike sneakers”
- “nike socks”
- “nike tn”

## Which sneaker brands compete with Nike?

- [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-nike
- [New Balance](/demand/nz/brands/new-balance): Head-to-head: /demand/nz/compare/new-balance-vs-nike
- [ASICS](/demand/nz/brands/asics): Head-to-head: /demand/nz/compare/asics-vs-nike
- [Skechers](/demand/nz/brands/skechers): Head-to-head: /demand/nz/compare/nike-vs-skechers
- [Puma](/demand/nz/brands/puma): Head-to-head: /demand/nz/compare/nike-vs-puma
- [Converse](/demand/nz/brands/converse)
- [Reebok](/demand/nz/brands/reebok)
- [Vans](/demand/nz/brands/vans)
- [Allbirds](/demand/nz/brands/allbirds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nike: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nike

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.