--- title: "Nightwatch: search popularity in New Zealand" description: "Nightwatch is an SEO rank tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nightwatch" publisher: "Brandwave" --- # Nightwatch: search popularity in New Zealand Nightwatch is an SEO rank tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nightwatch - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among SEO rank tracking platforms**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SEO rank tracking platforms | 4 | 4.9% | 260 | - [SEO rank tracking platforms](/demand/nz/categories/nz-seo-rank-tracking-platforms) ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nightwatch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nightwatch is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SE Ranking | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | AccuRanker | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wincher | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use in New Zealand?": 1. SE Ranking, 2. Nightwatch, 3. AccuRanker, 4. Ahrefs - Asked ChatGPT "What are the best SEO rank tracking platforms in New Zealand?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Wincher, 6. Nightwatch - Asked ChatGPT "What's the best SEO rank tracking platform in New Zealand for keyword rankings?": 1. SE Ranking, 2. Ahrefs, 3. AccuRanker - Searched Google, AI Overview "best rank tracker": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Wincher - Searched Google, AI Overview "track google rankings": 1. SE Ranking Not named in any answer: ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nightwatch changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nightwatch in New Zealand fell from 320 to 260. - Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms in New Zealand peaked at 10.6% in January 2026 and was lowest at 4.8% in August 2026. ## How did search popularity change for New Zealand SEO rank tracking platforms in September 2026? - In September 2026, Wincher gained share of searches among SEO rank tracking platforms in New Zealand, from 34.8% to 35.8%. - In September 2026, Semrush gained share of searches among SEO rank tracking platforms in New Zealand, from 36.6% to 37.4%. - In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms in New Zealand, from 18.5% to 16.8%. - Estimated monthly branded searches for ProRankTracker in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. - Estimated monthly branded searches for AccuRanker in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. - Estimated monthly branded searches for Nightwatch in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SEO rank tracking platforms | 320 | 5% | 4 | | Nov 2025 | SEO rank tracking platforms | 260 | 5.1% | 4 | | Dec 2025 | SEO rank tracking platforms | 320 | 7.4% | 4 | | Jan 2026 | SEO rank tracking platforms | 590 | 10.6% | 4 | | Feb 2026 | SEO rank tracking platforms | 480 | 8.6% | 4 | | Mar 2026 | SEO rank tracking platforms | 390 | 5.9% | 4 | | Apr 2026 | SEO rank tracking platforms | 260 | 4.9% | 4 | | May 2026 | SEO rank tracking platforms | 260 | 4.8% | 4 | | Jun 2026 | SEO rank tracking platforms | 260 | 4.9% | 4 | | Jul 2026 | SEO rank tracking platforms | 260 | 4.9% | 4 | | Aug 2026 | SEO rank tracking platforms | 260 | 4.8% | 4 | | Sep 2026 | SEO rank tracking platforms | 260 | 4.9% | 4 | ## How are Nightwatch’s branded searches counted? Brandwave collects information about searches that people make online using Nightwatch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nightwatch” ## Which SEO rank tracking platforms compete with Nightwatch? - [Semrush](/demand/nz/brands/semrush): Head-to-head: /demand/nz/compare/nightwatch-vs-semrush - [Wincher](/demand/nz/brands/wincher): Head-to-head: /demand/nz/compare/nightwatch-vs-wincher - [Ahrefs](/demand/nz/brands/ahrefs): Head-to-head: /demand/nz/compare/ahrefs-vs-nightwatch - [SE Ranking](/demand/nz/brands/se-ranking): Head-to-head: /demand/nz/compare/nightwatch-vs-se-ranking - [AccuRanker](/demand/nz/brands/accuranker): Head-to-head: /demand/nz/compare/accuranker-vs-nightwatch - [ProRankTracker](/demand/nz/brands/pro-rank-tracker) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nightwatch: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nightwatch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nightwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.