--- title: "NielsenIQ: search popularity in New Zealand" description: "NielsenIQ is a retail measurement firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nielseniq" publisher: "Brandwave" --- # NielsenIQ: search popularity in New Zealand NielsenIQ is a retail measurement firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NielsenIQ - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among market research companies**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Market research companies | 2 | 17% | 720 | - [Market research companies](/demand/nz/categories/nz-market-research-companies) ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NielsenIQ is the joint third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kantar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ipsos | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | NielsenIQ | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Perceptive | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Research First | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Talbot Mills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nielsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horizon Research | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire in New Zealand?": 1. Kantar, 2. Research First - Asked ChatGPT "What are the best market research companies in New Zealand?": 1. Kantar, 2. Perceptive - Asked ChatGPT "What's the best market research company in New Zealand for customer insights?": 1. Kantar, 2. Ipsos, 3. Perceptive - Searched Google, AI Overview "market research companies": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Searched Google, AI Overview "best market research company": 1. Kantar, 2. NielsenIQ Not named in any answer: Verian, Talbot Mills, Nielsen and Horizon Research. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for NielsenIQ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for NielsenIQ in New Zealand held steady at 720. - Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand decreased from 23.1% to 17%. - Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand peaked at 23.1% in October 2025 and was lowest at 14.3% in June 2026. ## How did search popularity change for New Zealand market research companies in September 2026? - In September 2026, Kantar gained share of searches among market research companies in New Zealand, from 12.8% to 15.1%. - In September 2026, Ipsos gained share of searches among market research companies in New Zealand, from 53.3% to 53.9%. - In September 2026, NielsenIQ lost share of searches among market research companies in New Zealand, from 18% to 17%. - In September 2026, Talbot Mills lost share of searches among market research companies in New Zealand, from 4.8% to 3.8%. - In September 2026, Horizon Research lost share of searches among market research companies in New Zealand, from 1% to 0.47%. - In September 2026, Verian rose from 5th to 4th among market research companies in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Market research companies | 720 | 23.1% | 2 | | Nov 2025 | Market research companies | 720 | 20.6% | 2 | | Dec 2025 | Market research companies | 480 | 19.5% | 2 | | Jan 2026 | Market research companies | 590 | 19.9% | 2 | | Feb 2026 | Market research companies | 480 | 17.1% | 2 | | Mar 2026 | Market research companies | 720 | 19% | 2 | | Apr 2026 | Market research companies | 590 | 17% | 2 | | May 2026 | Market research companies | 720 | 15.5% | 3 | | Jun 2026 | Market research companies | 590 | 14.3% | 3 | | Jul 2026 | Market research companies | 590 | 16.4% | 3 | | Aug 2026 | Market research companies | 720 | 18% | 2 | | Sep 2026 | Market research companies | 720 | 17% | 2 | ## How are NielsenIQ’s branded searches counted? Brandwave collects information about searches that people make online using NielsenIQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nielsen iq” - “nielseniq” ## Which market research companies compete with NielsenIQ? - [Ipsos](/demand/nz/brands/ipsos): Head-to-head: /demand/nz/compare/ipsos-vs-nielseniq - [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/kantar-vs-nielseniq - [Verian](/demand/nz/brands/verian): Head-to-head: /demand/nz/compare/nielseniq-vs-verian - [Talbot Mills](/demand/nz/brands/talbot-mills): Head-to-head: /demand/nz/compare/nielseniq-vs-talbot-mills - [Nielsen](/demand/nz/brands/nielsen): Head-to-head: /demand/nz/compare/nielsen-vs-nielseniq - [Perceptive](/demand/nz/brands/perceptive) - [Research First](/demand/nz/brands/research-first) - [Horizon Research](/demand/nz/brands/horizon-research) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NielsenIQ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nielseniq This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nielseniq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.