---
title: "Nicol Realty: search popularity and Share of Search in New Zealand"
description: "Nicol Realty provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nicol-realty"
publisher: "Brandwave"
---

# Nicol Realty: search popularity and Share of Search in New Zealand

Nicol Realty provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nicol Realty
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill real estate agencies**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill real estate agencies | 7 | 0.04% | 40 |

- [Invercargill real estate agencies](/demand/nz/categories/nz-invercargill-real-estate-agencies)

## How has branded search demand for Nicol Realty changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nicol Realty in New Zealand rose from 10 to 40.
- Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand held steady, from <0.01% to 0.04%.

## How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 30.6% to 33.3%.
- In August 2026, Ray White lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 64.1% to 61.6%.
- Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
- Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
- Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill real estate agencies | 10 | <0.01% | 7 |
| Nov 2025 | Invercargill real estate agencies | 60 | 0.05% | 7 |
| Dec 2025 | Invercargill real estate agencies | 20 | 0.02% | 7 |
| Jan 2026 | Invercargill real estate agencies | 80 | 0.07% | 7 |
| Feb 2026 | Invercargill real estate agencies | 50 | 0.04% | 7 |
| Mar 2026 | Invercargill real estate agencies | 90 | 0.07% | 7 |
| Apr 2026 | Invercargill real estate agencies | 70 | 0.06% | 7 |
| May 2026 | Invercargill real estate agencies | 50 | 0.05% | 7 |
| Jun 2026 | Invercargill real estate agencies | 40 | 0.04% | 7 |
| Jul 2026 | Invercargill real estate agencies | 50 | 0.05% | 7 |
| Aug 2026 | Invercargill real estate agencies | 40 | 0.04% | 7 |
| Sep 2026 | Invercargill real estate agencies | — | — | — |

## How is Nicol Realty measured?

Brandwave collects information about searches that people make online using Nicol Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nicol realty”
- “nicol realty invercargill”

## Which invercargill real estate agencies compete with Nicol Realty?

- [Ray White](/demand/nz/brands/ray-white)
- [Harcourts](/demand/nz/brands/harcourts): Head-to-head: /demand/nz/compare/harcourts-vs-nicol-realty
- [Raine & Horne](/demand/nz/brands/raine-and-horne): Head-to-head: /demand/nz/compare/nicol-realty-vs-raine-and-horne
- [Professionals Real Estate](/demand/nz/brands/professionals-real-estate): Head-to-head: /demand/nz/compare/nicol-realty-vs-professionals-real-estate
- [One Agency](/demand/nz/brands/one-agency): Head-to-head: /demand/nz/compare/nicol-realty-vs-one-agency
- [Todd & Co Realty](/demand/nz/brands/todd-co-realty): Head-to-head: /demand/nz/compare/nicol-realty-vs-todd-co-realty

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nicol Realty: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nicol-realty

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nicol-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.