---
title: "Nick Scali: search popularity and Share of Search in New Zealand"
description: "Nick Scali is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nick-scali"
publisher: "Brandwave"
---

# Nick Scali: search popularity and Share of Search in New Zealand

Nick Scali is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nick Scali
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer furniture stores**: 28.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer furniture stores | 2 | 28.6% | 16.3K |

- [Designer furniture stores](/demand/nz/categories/nz-designer-furniture-stores)

## How has branded search demand for Nick Scali changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nick Scali in New Zealand held steady, from 16.5K to 16.3K.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand increased from 27.8% to 28.6%.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand peaked at 33.7% in January 2026 and was lowest at 23% in March 2026.

## How did search popularity change for New Zealand designer furniture stores in August 2026?

- In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
- In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
- In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.
- In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
- In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer furniture stores | 16.5K | 27.8% | 2 |
| Nov 2025 | Designer furniture stores | 19.2K | 29.3% | 2 |
| Dec 2025 | Designer furniture stores | 14.2K | 23.9% | 2 |
| Jan 2026 | Designer furniture stores | 21.1K | 33.7% | 1 |
| Feb 2026 | Designer furniture stores | 10.9K | 24.1% | 2 |
| Mar 2026 | Designer furniture stores | 12.1K | 23% | 2 |
| Apr 2026 | Designer furniture stores | 16.5K | 30.5% | 2 |
| May 2026 | Designer furniture stores | 17K | 29.3% | 2 |
| Jun 2026 | Designer furniture stores | 17K | 31.8% | 2 |
| Jul 2026 | Designer furniture stores | 15.6K | 29.9% | 2 |
| Aug 2026 | Designer furniture stores | 16.3K | 28.6% | 2 |
| Sep 2026 | Designer furniture stores | — | — | — |

## How is Nick Scali measured?

Brandwave collects information about searches that people make online using Nick Scali’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nick scali”
- “nick scali au”
- “nick scali christchurch”
- “nick scali dining table”
- “nick scali furniture”
- “nick scali near me”
- “nick scali nz”
- “nick scali online”
- “nick scali sale”
- “nick scali shops”
- “nick scali sofa”
- “nick scali wellington”
- “nickscali”
- “nickscali co nz”
- “nickscali dining table”
- “nickscali furniture”
- “nickscali nz”
- “nickscali sofa”

## Which designer furniture stores compete with Nick Scali?

- [Città](/demand/nz/brands/citta): Head-to-head: /demand/nz/compare/citta-vs-nick-scali
- [McKenzie & Willis](/demand/nz/brands/mckenzie-and-willis): Head-to-head: /demand/nz/compare/mckenzie-and-willis-vs-nick-scali
- [Sue-e Furniture](/demand/nz/brands/sue-e-furniture): Head-to-head: /demand/nz/compare/nick-scali-vs-sue-e-furniture
- [Lifestyle Furniture](/demand/nz/brands/lifestyle-furniture): Head-to-head: /demand/nz/compare/lifestyle-furniture-vs-nick-scali
- [Bauhaus](/demand/nz/brands/bauhaus): Head-to-head: /demand/nz/compare/bauhaus-vs-nick-scali

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nick Scali: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nick-scali

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.