---
title: "Nicholsons Lawyers: search popularity and Share of Search in New Zealand"
description: "Nicholsons Lawyers provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nicholsons-lawyers"
publisher: "Brandwave"
---

# Nicholsons Lawyers: search popularity and Share of Search in New Zealand

Nicholsons Lawyers provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nicholsons Lawyers
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among new plymouth law firms**: 29.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| New Plymouth law firms | 2 | 29.3% | 720 |

- [New Plymouth law firms](/demand/nz/categories/nz-new-plymouth-law-firms)

## How has branded search demand for Nicholsons Lawyers changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nicholsons Lawyers in New Zealand rose from 590 to 720.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand increased from 23.4% to 29.3%.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand peaked at 30.5% in July 2026 and was lowest at 21.5% in March 2026.

## How did search popularity change for New Zealand new plymouth law firms in August 2026?

- In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
- In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.
- In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.
- In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.
- C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Plymouth law firms | 590 | 23.4% | 2 |
| Nov 2025 | New Plymouth law firms | 590 | 22.3% | 2 |
| Dec 2025 | New Plymouth law firms | 480 | 23.2% | 2 |
| Jan 2026 | New Plymouth law firms | 590 | 25.1% | 2 |
| Feb 2026 | New Plymouth law firms | 590 | 22.7% | 2 |
| Mar 2026 | New Plymouth law firms | 590 | 21.5% | 2 |
| Apr 2026 | New Plymouth law firms | 590 | 25% | 2 |
| May 2026 | New Plymouth law firms | 720 | 28% | 2 |
| Jun 2026 | New Plymouth law firms | 590 | 24.1% | 2 |
| Jul 2026 | New Plymouth law firms | 720 | 30.5% | 2 |
| Aug 2026 | New Plymouth law firms | 720 | 29.3% | 2 |
| Sep 2026 | New Plymouth law firms | — | — | — |

## How is Nicholsons Lawyers measured?

Brandwave collects information about searches that people make online using Nicholsons Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nicholsons lawyers”

## Which new plymouth law firms compete with Nicholsons Lawyers?

- [Govett Quilliam](/demand/nz/brands/govett-quilliam): Head-to-head: /demand/nz/compare/govett-quilliam-vs-nicholsons-lawyers
- [C&M Legal](/demand/nz/brands/c-m-legal): Head-to-head: /demand/nz/compare/c-m-legal-vs-nicholsons-lawyers
- [Goodwill Law](/demand/nz/brands/goodwill-law): Head-to-head: /demand/nz/compare/goodwill-law-vs-nicholsons-lawyers
- [Quinlaw](/demand/nz/brands/quinlaw): Head-to-head: /demand/nz/compare/nicholsons-lawyers-vs-quinlaw

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nicholsons Lawyers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nicholsons-lawyers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nicholsons-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.