---
title: "Nice & Natural: search popularity and Share of Search in New Zealand"
description: "Nice & Natural makes snack bars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nice-and-natural"
publisher: "Brandwave"
---

# Nice & Natural: search popularity and Share of Search in New Zealand

Nice & Natural makes snack bars sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nice & Natural
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among snack bar brands**: 16.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Snack bar brands | 3 | 16.3% | 1.5K |

- [Snack bar brands](/demand/nz/categories/nz-snack-bar-brands)

## How has branded search demand for Nice & Natural changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nice & Natural in New Zealand rose from 970 to 1.5K.
- Across the 11 months ending August 2026, Nice & Natural’s estimated Share of Search among snack bar brands in New Zealand peaked at 17.8% in March 2026 and was lowest at 14.1% in June 2026.

## How did search popularity change for New Zealand snack bar brands in August 2026?

- In August 2026, Nature Valley overtook Nice & Natural to rank 2nd among snack bar brands in New Zealand, at 16.6%.
- In August 2026, Mother Earth lost estimated Share of Search among snack bar brands in New Zealand, from 9.3% to 6%.
- In August 2026, Tasti lost estimated Share of Search among snack bar brands in New Zealand, from 49.7% to 48.7%.
- In August 2026, Carman's lost estimated Share of Search among snack bar brands in New Zealand, from 4% to 3.1%.
- In August 2026, Clif Bar rose from 5th to 4th among snack bar brands in New Zealand.
- Estimated monthly branded searches for Nice & Natural in New Zealand rose 57.7% over 11 measured months, from 970 to 1.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snack bar brands | 970 | 16.2% | 3 |
| Nov 2025 | Snack bar brands | 870 | 15.9% | 2 |
| Dec 2025 | Snack bar brands | 600 | 15.1% | 3 |
| Jan 2026 | Snack bar brands | 990 | 16.3% | 2 |
| Feb 2026 | Snack bar brands | 880 | 15.9% | 2 |
| Mar 2026 | Snack bar brands | 1.2K | 17.8% | 2 |
| Apr 2026 | Snack bar brands | 920 | 17% | 2 |
| May 2026 | Snack bar brands | 1.2K | 16.3% | 2 |
| Jun 2026 | Snack bar brands | 1.2K | 14.1% | 2 |
| Jul 2026 | Snack bar brands | 1.3K | 16.1% | 2 |
| Aug 2026 | Snack bar brands | 1.5K | 16.3% | 3 |
| Sep 2026 | Snack bar brands | — | — | — |

## How is Nice & Natural measured?

Brandwave collects information about searches that people make online using Nice & Natural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nice & natural”
- “nice & natural bars”
- “nice & natural muesli bars”
- “nice & natural nut bars”
- “nice & natural nz”
- “nice & natural protein bar”
- “nice & natural protein nut bar”
- “nice and natural”
- “nice and natural gummies”
- “nice and natural lollies”
- “nice and natural roasted nut bar”
- “nice natural”
- “nicenatural”

## Which snack bar brands compete with Nice & Natural?

- [Tasti](/demand/nz/brands/tasti): Head-to-head: /demand/nz/compare/nice-and-natural-vs-tasti
- [Nature Valley](/demand/nz/brands/nature-valley): Head-to-head: /demand/nz/compare/nature-valley-vs-nice-and-natural
- [Clif Bar](/demand/nz/brands/clif-bar): Head-to-head: /demand/nz/compare/clif-bar-vs-nice-and-natural
- [Mother Earth](/demand/nz/brands/mother-earth): Head-to-head: /demand/nz/compare/mother-earth-vs-nice-and-natural
- [Carman's](/demand/nz/brands/carmans): Head-to-head: /demand/nz/compare/carmans-vs-nice-and-natural

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nice & Natural: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nice-and-natural

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nice-and-natural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.