---
title: "nib: search popularity and Share of Search in New Zealand"
description: "A health insurer offering private health, life, and travel insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nib"
publisher: "Brandwave"
---

# nib: search popularity and Share of Search in New Zealand

A health insurer offering private health, life, and travel insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: nib
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among health insurers**: 15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| health insurers | 3 | 15% | 14.3K |

- [New Zealand health insurers](/demand/nz/categories/nz-health-insurers)

## How has branded search demand for nib changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for nib in New Zealand fell from 17K to 14.3K.
- Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand decreased from 19% to 15%.
- Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand peaked at 19.2% in November 2025 and was lowest at 15% in August 2026.

## How did search popularity change for New Zealand health insurers in August 2026?

- In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
- In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
- In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
- nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | health insurers | 17K | 19% | 3 |
| Nov 2025 | health insurers | 16.5K | 19.2% | 3 |
| Dec 2025 | health insurers | 11.8K | 17.7% | 3 |
| Jan 2026 | health insurers | 14.5K | 17.9% | 3 |
| Feb 2026 | health insurers | 14K | 16.3% | 3 |
| Mar 2026 | health insurers | 16.1K | 16.3% | 3 |
| Apr 2026 | health insurers | 14K | 16.3% | 3 |
| May 2026 | health insurers | 16K | 17.1% | 3 |
| Jun 2026 | health insurers | 16K | 16.6% | 3 |
| Jul 2026 | health insurers | 13.8K | 15.2% | 3 |
| Aug 2026 | health insurers | 14.3K | 15% | 3 |
| Sep 2026 | health insurers | — | — | — |

## How is nib measured?

Brandwave collects information about searches that people make online using nib’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “health cover nib”
- “health insurance nib”
- “insurance nib”
- “nib”
- “nib health”
- “nib health insurance”
- “nib health insurance new zealand”
- “nib health insurance nz”
- “nib insurance”
- “nib insurance new zealand”
- “nib insurance nz”
- “nib medical insurance”
- “nib medical insurance nz”
- “nib new zealand”
- “nib nz”

## Which health insurers compete with nib?

- [Southern Cross Health Insurance](/demand/nz/brands/southern-cross-health-insurance): Head-to-head: /demand/nz/compare/nib-vs-southern-cross-health-insurance
- [AIA](/demand/nz/brands/aia): Head-to-head: /demand/nz/compare/aia-vs-nib
- [UniMed](/demand/nz/brands/unimed): Head-to-head: /demand/nz/compare/nib-vs-unimed
- [Partners Life](/demand/nz/brands/partners-life): Head-to-head: /demand/nz/compare/nib-vs-partners-life

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "nib: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nib

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nib. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.