--- title: "nextAdvisory: search popularity in New Zealand" description: "An accounting and business advisory firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nextadvisory" publisher: "Brandwave" --- # nextAdvisory: search popularity in New Zealand An accounting and business advisory firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: nextAdvisory - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among accounting and advisory firms**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | accounting and advisory firms | 9 | 2.5% | 260 | - [New Zealand accounting and advisory firms](/demand/nz/categories/nz-accounting-and-advisory-firms) ## Top accounting and advisory firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, nextAdvisory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. nextAdvisory is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | nextAdvisory | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BDO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | PwC | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | KPMG | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moore Markhams | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | EY | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Baker Tilly Staples Rodway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Grant Thornton | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | RSM | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Crowe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accounting and advisory firms - Asked ChatGPT "Which New Zealand accounting and advisory firm should I hire in New Zealand?": 1. nextAdvisory, 2. Moore Markhams, 3. BDO, 4. KPMG - Asked ChatGPT "What are the best New Zealand accounting and advisory firms in New Zealand?": 1. Deloitte, 2. PwC, 3. EY, 4. KPMG, 5. BDO, 6. Baker Tilly Staples Rodway, 7. Grant Thornton, 8. Moore Markhams, 9. RSM - Asked ChatGPT "What's the best New Zealand accounting and advisory firm in New Zealand for business advisory support?": 1. nextAdvisory, 2. BDO, 3. Moore Markhams, 4. Baker Tilly Staples Rodway - Searched Google, AI Overview "accounting and advisory firms nz": named none of the brands we track - Searched Google, AI Overview "best accounting firm nz": 1. PwC, 2. KPMG, 3. Deloitte, 4. EY, 5. Baker Tilly Staples Rodway, 6. BDO, 7. nextAdvisory, 8. Moore Markhams Not named in any answer: Crowe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for nextAdvisory changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for nextAdvisory in New Zealand fell from 320 to 260. - Across the 12 months ending September 2026, nextAdvisory’s share of searches among accounting and advisory firms in New Zealand decreased from 3.6% to 2.5%. - Across the 12 months ending September 2026, nextAdvisory’s share of searches among accounting and advisory firms in New Zealand peaked at 5.4% in April 2026 and was lowest at 2.5% in September 2026. ## How did search popularity change for New Zealand accounting and advisory firms in September 2026? - In September 2026, PwC gained share of searches among accounting and advisory firms in New Zealand, from 20.4% to 25.2%. - In September 2026, Moore Markhams gained share of searches among accounting and advisory firms in New Zealand, from 4.6% to 5.8%. - In September 2026, Grant Thornton lost share of searches among accounting and advisory firms in New Zealand, from 18.2% to 15.7%. - In September 2026, Baker Tilly Staples Rodway lost share of searches among accounting and advisory firms in New Zealand, from 12.1% to 10.8%. - In September 2026, Deloitte lost share of searches among accounting and advisory firms in New Zealand, from 7.6% to 6.7%. - In September 2026, nextAdvisory lost share of searches among accounting and advisory firms in New Zealand, from 3.1% to 2.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | accounting and advisory firms | 320 | 3.6% | 9 | | Nov 2025 | accounting and advisory firms | 260 | 2.9% | 9 | | Dec 2025 | accounting and advisory firms | 210 | 3% | 9 | | Jan 2026 | accounting and advisory firms | 320 | 4.3% | 9 | | Feb 2026 | accounting and advisory firms | 320 | 3.4% | 9 | | Mar 2026 | accounting and advisory firms | 390 | 2.7% | 9 | | Apr 2026 | accounting and advisory firms | 480 | 5.4% | 9 | | May 2026 | accounting and advisory firms | 390 | 4.3% | 9 | | Jun 2026 | accounting and advisory firms | 320 | 3.5% | 9 | | Jul 2026 | accounting and advisory firms | 320 | 3.2% | 9 | | Aug 2026 | accounting and advisory firms | 320 | 3.1% | 9 | | Sep 2026 | accounting and advisory firms | 260 | 2.5% | 9 | ## How are nextAdvisory’s branded searches counted? Brandwave collects information about searches that people make online using nextAdvisory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nextadvisory” ## Which accounting and advisory firms compete with nextAdvisory? - [PwC](/demand/nz/brands/pwc-new-zealand) - [Grant Thornton](/demand/nz/brands/grant-thornton-new-zealand) - [EY](/demand/nz/brands/ey-new-zealand) - [Baker Tilly Staples Rodway](/demand/nz/brands/baker-tilly-staples-rodway) - [KPMG](/demand/nz/brands/kpmg-new-zealand) - [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-nextadvisory - [Deloitte](/demand/nz/brands/deloitte-new-zealand): Head-to-head: /demand/nz/compare/deloitte-new-zealand-vs-nextadvisory - [Moore Markhams](/demand/nz/brands/moore-markhams): Head-to-head: /demand/nz/compare/moore-markhams-vs-nextadvisory - [RSM](/demand/nz/brands/rsm-new-zealand): Head-to-head: /demand/nz/compare/nextadvisory-vs-rsm-new-zealand - [Crowe](/demand/nz/brands/crowe-new-zealand): Head-to-head: /demand/nz/compare/crowe-new-zealand-vs-nextadvisory ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "nextAdvisory: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nextadvisory This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nextadvisory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.