---
title: "Nexia New Zealand: search popularity and Share of Search in New Zealand"
description: "Nexia New Zealand provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nexia-new-zealand"
publisher: "Brandwave"
---

# Nexia New Zealand: search popularity and Share of Search in New Zealand

Nexia New Zealand provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nexia New Zealand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings accounting firms**: 59.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings accounting firms | 1 | 59.1% | 390 |

- [Hastings accounting firms](/demand/nz/categories/nz-hastings-accounting-firms)

## How has branded search demand for Nexia New Zealand changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nexia New Zealand in New Zealand fell from 480 to 390.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand decreased from 67.6% to 59.1%.
- Across the 11 months ending August 2026, Nexia New Zealand’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 67.6% in October 2025 and was lowest at 55.7% in April 2026.

## How did search popularity change for New Zealand hastings accounting firms in August 2026?

- In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.
- In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.
- In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings accounting firms | 480 | 67.6% | 1 |
| Nov 2025 | Hastings accounting firms | 320 | 64% | 1 |
| Dec 2025 | Hastings accounting firms | 260 | 60.5% | 1 |
| Jan 2026 | Hastings accounting firms | 320 | 58.2% | 1 |
| Feb 2026 | Hastings accounting firms | 480 | 66.7% | 1 |
| Mar 2026 | Hastings accounting firms | 480 | 56.5% | 1 |
| Apr 2026 | Hastings accounting firms | 390 | 55.7% | 1 |
| May 2026 | Hastings accounting firms | 480 | 63.2% | 1 |
| Jun 2026 | Hastings accounting firms | 400 | 58% | 1 |
| Jul 2026 | Hastings accounting firms | 320 | 56.1% | 1 |
| Aug 2026 | Hastings accounting firms | 390 | 59.1% | 1 |
| Sep 2026 | Hastings accounting firms | — | — | — |

## How is Nexia New Zealand measured?

Brandwave collects information about searches that people make online using Nexia New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nexia new zealand”
- “nexia new zealand chartered accountants”

## Which hastings accounting firms compete with Nexia New Zealand?

- [Tax Link](/demand/nz/brands/tax-link): Head-to-head: /demand/nz/compare/nexia-new-zealand-vs-tax-link
- [Epplett & Co](/demand/nz/brands/epplett-co): Head-to-head: /demand/nz/compare/epplett-co-vs-nexia-new-zealand

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nexia New Zealand: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nexia-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nexia-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.