--- title: "Newstalk ZB: search popularity and Share of Search in New Zealand" description: "A New Zealand talkback and news radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/newstalk-zb" publisher: "Brandwave" --- # Newstalk ZB: search popularity and Share of Search in New Zealand A New Zealand talkback and news radio station. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Newstalk ZB - **Owned by**: NZME - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among radio stations**: 27.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | radio stations | 1 | 27.5% | 62.4K | - [New Zealand radio stations](/demand/nz/categories/nz-radio-stations) ## How has branded search demand for Newstalk ZB changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Newstalk ZB in New Zealand held steady at 62.4K. - Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand increased from 26.3% to 27.5%. - Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand peaked at 29.9% in April 2026 and was lowest at 24.1% in November 2025. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%. - In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%. - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. - In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%. - In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%. - In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | radio stations | 62.4K | 26.3% | 1 | | Nov 2025 | radio stations | 51.1K | 24.1% | 1 | | Dec 2025 | radio stations | 50.8K | 26.6% | 1 | | Jan 2026 | radio stations | 51.1K | 27.4% | 1 | | Feb 2026 | radio stations | 50.8K | 26.8% | 1 | | Mar 2026 | radio stations | 62.4K | 27.9% | 1 | | Apr 2026 | radio stations | 62.4K | 29.9% | 1 | | May 2026 | radio stations | 51.4K | 26.1% | 1 | | Jun 2026 | radio stations | 51.4K | 26.8% | 1 | | Jul 2026 | radio stations | 51.1K | 27.3% | 1 | | Aug 2026 | radio stations | 62.4K | 27.5% | 1 | | Sep 2026 | radio stations | — | — | — | ## How is Newstalk ZB measured? Brandwave collects information about searches that people make online using Newstalk ZB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “1ZB” - “Newstalk ZB” - “newstalkzb” ## Which radio stations compete with Newstalk ZB? - [RNZ National](/demand/nz/brands/rnz-national): Head-to-head: /demand/nz/compare/newstalk-zb-vs-rnz-national - [The Rock](/demand/nz/brands/the-rock): Head-to-head: /demand/nz/compare/newstalk-zb-vs-the-rock - [The Breeze](/demand/nz/brands/the-breeze): Head-to-head: /demand/nz/compare/newstalk-zb-vs-the-breeze - [Radio Hauraki](/demand/nz/brands/radio-hauraki): Head-to-head: /demand/nz/compare/newstalk-zb-vs-radio-hauraki - [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/more-fm-vs-newstalk-zb - [The Hits](/demand/nz/brands/the-hits) - [ZM](/demand/nz/brands/zm) - [Coast](/demand/nz/brands/coast) - [The Edge](/demand/nz/brands/the-edge) - [Magic](/demand/nz/brands/magic) ## Who owns Newstalk ZB? Newstalk ZB is owned by NZME. Brandwave also tracks NZ Herald, BusinessDesk, Coast, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand. - [NZME](/demand/nz/companies/nzme): Owns 7 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Newstalk ZB? Newstalk ZB is owned by NZME. Brandwave also tracks NZ Herald, BusinessDesk, Coast, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Newstalk ZB: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/newstalk-zb This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/newstalk-zb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.