--- title: "New Zealand Natural: search popularity in New Zealand" description: "New Zealand Natural makes ice cream. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/new-zealand-natural" publisher: "Brandwave" --- # New Zealand Natural: search popularity in New Zealand New Zealand Natural makes ice cream. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Zealand Natural - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ice cream brands**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 11 | 0.67% | 280 | - [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands) ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Zealand Natural is the eighth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tip Top | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Much Moore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kāpiti | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Duck Island | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Kohu Road | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia Chocolates | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | New Zealand Natural | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Island Gelato | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Killinchy Gold | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Magnum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deep South | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy in New Zealand?": 1. Tip Top, 2. Much Moore, 3. Duck Island, 4. Kāpiti, 5. Kohu Road - Asked ChatGPT "What are the best ice cream brands in New Zealand?": 1. Lewis Road Creamery, 2. Kohu Road, 3. Much Moore, 4. Patagonia Chocolates, 5. Tip Top, 6. Duck Island, 7. New Zealand Natural - Asked ChatGPT "What's the best ice cream brand in New Zealand for dessert at home?": 1. Lewis Road Creamery, 2. Much Moore, 3. Tip Top, 4. Duck Island - Searched Google, AI Overview "ice cream brands nz": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. New Zealand Natural, 5. Lewis Road Creamery, 6. Kohu Road, 7. Island Gelato, 8. Patagonia Chocolates, 9. Killinchy Gold - Searched Google, AI Overview "best ice cream": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. Duck Island, 5. Island Gelato, 6. Patagonia Chocolates Not named in any answer: Ben & Jerry's, Magnum and Deep South. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for New Zealand Natural changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand Natural in New Zealand fell from 310 to 280. - Across the 12 months ending September 2026, New Zealand Natural’s share of searches among ice cream brands in New Zealand held steady, from 0.57% to 0.67%. ## How did search popularity change for New Zealand ice cream brands in September 2026? - In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches. - In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches. - In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%. - In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%. - In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%. - In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 310 | 0.57% | 11 | | Nov 2025 | Ice cream brands | 340 | 0.62% | 10 | | Dec 2025 | Ice cream brands | 340 | 0.57% | 11 | | Jan 2026 | Ice cream brands | 380 | 0.72% | 10 | | Feb 2026 | Ice cream brands | 260 | 0.45% | 12 | | Mar 2026 | Ice cream brands | 260 | 0.52% | 12 | | Apr 2026 | Ice cream brands | 250 | 0.52% | 12 | | May 2026 | Ice cream brands | 300 | 0.57% | 11 | | Jun 2026 | Ice cream brands | 300 | 0.86% | 11 | | Jul 2026 | Ice cream brands | 370 | 0.89% | 10 | | Aug 2026 | Ice cream brands | 320 | 0.69% | 11 | | Sep 2026 | Ice cream brands | 280 | 0.67% | 11 | ## How are New Zealand Natural’s branded searches counted? Brandwave collects information about searches that people make online using New Zealand Natural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new zealand natural ice cream” - “nz natural ice cream” ## Which ice cream brands compete with New Zealand Natural? - [Patagonia Chocolates](/demand/nz/brands/patagonia-chocolates) - [Duck Island](/demand/nz/brands/duck-island) - [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery) - [Ben & Jerry's](/demand/nz/brands/ben-and-jerrys) - [Kāpiti](/demand/nz/brands/kapiti) - [Magnum](/demand/nz/brands/magnum) - [Much Moore](/demand/nz/brands/much-moore) - [Island Gelato](/demand/nz/brands/island-gelato): Head-to-head: /demand/nz/compare/island-gelato-vs-new-zealand-natural - [Tip Top](/demand/nz/brands/tip-top): Head-to-head: /demand/nz/compare/new-zealand-natural-vs-tip-top - [Kohu Road](/demand/nz/brands/kohu-road): Head-to-head: /demand/nz/compare/kohu-road-vs-new-zealand-natural - [Deep South](/demand/nz/brands/deep-south): Head-to-head: /demand/nz/compare/deep-south-vs-new-zealand-natural - [Killinchy Gold](/demand/nz/brands/killinchy-gold): Head-to-head: /demand/nz/compare/killinchy-gold-vs-new-zealand-natural ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Zealand Natural: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/new-zealand-natural This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/new-zealand-natural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.