---
title: "New Zealand First: search popularity in New Zealand"
description: "New Zealand First is a registered political party in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/new-zealand-first"
publisher: "Brandwave"
---

# New Zealand First: search popularity in New Zealand

New Zealand First is a registered political party in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: New Zealand First
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among political parties**: 19.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Political parties | 2 | 19.9% | 25.5K |

- [Political parties](/demand/nz/categories/nz-political-parties)

## Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Zealand First appeared in all five answers. New Zealand First is the fifth most recommended of the 17.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 |
| Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 |
| Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 |
| Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 |
| Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about political parties

- Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party
- Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party
- Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for New Zealand First changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand First in New Zealand rose from 4K to 25.5K.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand increased from 11.5% to 19.9%.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand peaked at 19.9% in September 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, New Zealand First rose from 3rd to 2nd among political parties in New Zealand.

## How did search popularity change for New Zealand political parties in September 2026?

- In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
- In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.
- In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.
- In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.
- In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.
- In September 2026, Free Palestine gained share of searches among political parties in New Zealand, from 0.54% to 1.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Political parties | 4K | 11.5% | 3 |
| Nov 2025 | Political parties | 3.1K | 6.6% | 5 |
| Dec 2025 | Political parties | 2.1K | 11.3% | 4 |
| Jan 2026 | Political parties | 3.3K | 16.9% | 3 |
| Feb 2026 | Political parties | 4K | 15.8% | 4 |
| Mar 2026 | Political parties | 6.1K | 16.4% | 2 |
| Apr 2026 | Political parties | 7.7K | 19.2% | 2 |
| May 2026 | Political parties | 8K | 15.4% | 2 |
| Jun 2026 | Political parties | 7.8K | 8.9% | 3 |
| Jul 2026 | Political parties | 12.7K | 16.9% | 2 |
| Aug 2026 | Political parties | 15.4K | 9.6% | 3 |
| Sep 2026 | Political parties | 25.5K | 19.9% | 2 |

## How are New Zealand First’s branded searches counted?

Brandwave collects information about searches that people make online using New Zealand First’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “new zealand first”
- “new zealand first party”
- “nz first”
- “nz first candidates”
- “nz first manifesto”
- “nz first party”
- “nz first policies”
- “nzfirst”
- “nzfirst.nz”

## Which political parties compete with New Zealand First?

- [Opportunity Party](/demand/nz/brands/opportunity-party-nz): Head-to-head: /demand/nz/compare/new-zealand-first-vs-opportunity-party-nz
- [Green Party](/demand/nz/brands/green-party-nz): Head-to-head: /demand/nz/compare/green-party-nz-vs-new-zealand-first
- [ACT New Zealand](/demand/nz/brands/act-new-zealand): Head-to-head: /demand/nz/compare/act-new-zealand-vs-new-zealand-first
- [National Party](/demand/nz/brands/national-party-nz): Head-to-head: /demand/nz/compare/national-party-nz-vs-new-zealand-first
- [Te Pāti Māori](/demand/nz/brands/te-pati-maori): Head-to-head: /demand/nz/compare/new-zealand-first-vs-te-pati-maori
- [Labour Party](/demand/nz/brands/new-zealand-labour-party)
- [Free Palestine](/demand/nz/brands/free-palestine-party-nz)
- [Conservative Party NZ](/demand/nz/brands/conservative-party-nz)
- [Alliance Party](/demand/nz/brands/alliance-party-nz)
- [Te Tai Tokerau Party](/demand/nz/brands/te-tai-tokerau-party)
- [The Cannabis Party](/demand/nz/brands/aotearoa-legalise-cannabis-party)
- [Animal Justice Party](/demand/nz/brands/animal-justice-party-nz)
- [Women's Rights Party](/demand/nz/brands/womens-rights-party-nz)
- [NZ Outdoors & Freedom Party](/demand/nz/brands/nz-outdoors-freedom-party)
- [New Zealand Loyal](/demand/nz/brands/new-zealand-loyal)
- [Vision New Zealand](/demand/nz/brands/vision-new-zealand)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "New Zealand First: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/new-zealand-first

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/new-zealand-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.