--- title: "New Era: search popularity in New Zealand" description: "New Era makes caps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/new-era" publisher: "Brandwave" --- # New Era: search popularity in New Zealand New Era makes caps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Era - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cap brands**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cap brands | 2 | 8.4% | 3.2K | - [Cap brands](/demand/nz/categories/nz-hat-brands) ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. New Era is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for New Era changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for New Era in New Zealand held steady at 3.2K. - Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand increased from 7% to 8.4%. - Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand peaked at 8.4% in September 2026 and was lowest at 6.1% in November 2025. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, New Era gained share of searches among cap brands in New Zealand, from 7.7% to 8.4%. - In September 2026, AS Colour lost share of searches among cap brands in New Zealand, from 88.8% to 87.6%. - Estimated monthly branded searches for Mitchell & Ness in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cap brands | 3.2K | 7% | 2 | | Nov 2025 | Cap brands | 4.1K | 6.1% | 2 | | Dec 2025 | Cap brands | 4.1K | 7.3% | 2 | | Jan 2026 | Cap brands | 3.2K | 8.3% | 2 | | Feb 2026 | Cap brands | 2.8K | 7.4% | 2 | | Mar 2026 | Cap brands | 3.1K | 6.8% | 2 | | Apr 2026 | Cap brands | 2.8K | 6.2% | 2 | | May 2026 | Cap brands | 2.8K | 6.2% | 2 | | Jun 2026 | Cap brands | 3.2K | 7.1% | 2 | | Jul 2026 | Cap brands | 3.1K | 8.2% | 2 | | Aug 2026 | Cap brands | 3.5K | 7.7% | 2 | | Sep 2026 | Cap brands | 3.2K | 8.4% | 2 | ## How are New Era’s branded searches counted? Brandwave collects information about searches that people make online using New Era’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new era” - “new era cap” - “new era hats” ## Which cap brands compete with New Era? - [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-new-era - [Mitchell & Ness](/demand/nz/brands/mitchell-and-ness): Head-to-head: /demand/nz/compare/mitchell-and-ness-vs-new-era - [Patagonia](/demand/nz/brands/patagonia): Head-to-head: /demand/nz/compare/new-era-vs-patagonia - [Flexfit](/demand/nz/brands/flexfit): Head-to-head: /demand/nz/compare/flexfit-vs-new-era ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Era: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/new-era This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/new-era. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.