---
title: "New Balance: search popularity and Share of Search in New Zealand"
description: "New Balance is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/new-balance"
publisher: "Brandwave"
---

# New Balance: search popularity and Share of Search in New Zealand

New Balance is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: New Balance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sneaker brands**: 15.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sneaker brands | 3 | 15.9% | 87.8K |

- [Sneaker brands](/demand/nz/categories/nz-sneaker-brands)

## How has branded search demand for New Balance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for New Balance in New Zealand rose from 75K to 87.8K.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand increased from 15.2% to 15.9%.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand peaked at 18.3% in June 2026 and was lowest at 14.2% in November 2025.

## How did search popularity change for New Zealand sneaker brands in August 2026?

- In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
- In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
- In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%.
- Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
- In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sneaker brands | 75K | 15.2% | 3 |
| Nov 2025 | Sneaker brands | 90.6K | 14.2% | 3 |
| Dec 2025 | Sneaker brands | 87.7K | 14.5% | 3 |
| Jan 2026 | Sneaker brands | 77.7K | 15.4% | 3 |
| Feb 2026 | Sneaker brands | 67.1K | 15.5% | 4 |
| Mar 2026 | Sneaker brands | 77.4K | 14.8% | 3 |
| Apr 2026 | Sneaker brands | 79.5K | 14.6% | 3 |
| May 2026 | Sneaker brands | 94.8K | 17.2% | 3 |
| Jun 2026 | Sneaker brands | 104K | 18.3% | 3 |
| Jul 2026 | Sneaker brands | 88.2K | 16.3% | 3 |
| Aug 2026 | Sneaker brands | 87.8K | 15.9% | 3 |
| Sep 2026 | Sneaker brands | — | — | — |

## How is New Balance measured?

Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mens new balance shoes”
- “new balance”
- “new balance 1080”
- “new balance 2002r”
- “new balance 530”
- “new balance 550”
- “new balance 574”
- “new balance 740”
- “new balance 9060”
- “new balance near me”
- “new balance nz”
- “new balance online”
- “new balance outlets”
- “new balance running shoes”
- “new balance shoes”
- “new balance sneakers”
- “newbalance”
- “newbalance 327”
- “newbalance co nz”
- “newbalance nz”
- “newbalance shoes”
- “newbalance sneakers”

## Which sneaker brands compete with New Balance?

- [Nike](/demand/nz/brands/nike): Head-to-head: /demand/nz/compare/new-balance-vs-nike
- [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-new-balance
- [ASICS](/demand/nz/brands/asics): Head-to-head: /demand/nz/compare/asics-vs-new-balance
- [Skechers](/demand/nz/brands/skechers): Head-to-head: /demand/nz/compare/new-balance-vs-skechers
- [Puma](/demand/nz/brands/puma): Head-to-head: /demand/nz/compare/new-balance-vs-puma
- [Converse](/demand/nz/brands/converse)
- [Reebok](/demand/nz/brands/reebok)
- [Vans](/demand/nz/brands/vans)
- [Allbirds](/demand/nz/brands/allbirds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "New Balance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/new-balance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.