---
title: "New Balance Cricket: search popularity and Share of Search in New Zealand"
description: "New Balance Cricket makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/new-balance-cricket"
publisher: "Brandwave"
---

# New Balance Cricket: search popularity and Share of Search in New Zealand

New Balance Cricket makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: New Balance Cricket
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cricket gear brands**: 11.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cricket gear brands | 3 | 11.4% | 260 |

- [Cricket gear brands](/demand/nz/categories/nz-cricket-gear-brands)

## How has branded search demand for New Balance Cricket changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for New Balance Cricket in New Zealand fell from 400 to 260.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 9.9% to 11.4%.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, New Balance Cricket rose from 4th to 3rd among cricket gear brands in New Zealand.

## How did search popularity change for New Zealand cricket gear brands in August 2026?

- In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
- In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
- In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
- In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
- In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cricket gear brands | 400 | 9.9% | 4 |
| Nov 2025 | Cricket gear brands | 430 | 7.8% | 5 |
| Dec 2025 | Cricket gear brands | 350 | 6.9% | 5 |
| Jan 2026 | Cricket gear brands | 250 | 6.7% | 5 |
| Feb 2026 | Cricket gear brands | 210 | 5.9% | 5 |
| Mar 2026 | Cricket gear brands | 220 | 5.5% | 5 |
| Apr 2026 | Cricket gear brands | 120 | 6.1% | 5 |
| May 2026 | Cricket gear brands | 90 | 5.5% | 5 |
| Jun 2026 | Cricket gear brands | 100 | 5.9% | 5 |
| Jul 2026 | Cricket gear brands | 130 | 7.7% | 4 |
| Aug 2026 | Cricket gear brands | 260 | 11.4% | 3 |
| Sep 2026 | Cricket gear brands | — | — | — |

## How is New Balance Cricket measured?

Brandwave collects information about searches that people make online using New Balance Cricket’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “new balance cricket”
- “new balance cricket bat”
- “new balance cricket boots”
- “new balance cricket cricket”

## Which cricket gear brands compete with New Balance Cricket?

- [Kookaburra](/demand/nz/brands/kookaburra): Head-to-head: /demand/nz/compare/kookaburra-vs-new-balance-cricket
- [Gray-Nicolls](/demand/nz/brands/gray-nicolls): Head-to-head: /demand/nz/compare/gray-nicolls-vs-new-balance-cricket
- [Gunn & Moore](/demand/nz/brands/gunn-and-moore): Head-to-head: /demand/nz/compare/gunn-and-moore-vs-new-balance-cricket
- [SS Cricket](/demand/nz/brands/ss-cricket): Head-to-head: /demand/nz/compare/new-balance-cricket-vs-ss-cricket

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "New Balance Cricket: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/new-balance-cricket

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/new-balance-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.