---
title: "Neutrogena: search popularity and Share of Search in New Zealand"
description: "Neutrogena is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/neutrogena"
publisher: "Brandwave"
---

# Neutrogena: search popularity and Share of Search in New Zealand

Neutrogena is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Neutrogena
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among skincare brands**: 7.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 5 | 7.5% | 15.3K |
| Sunscreen brands | 3 | 16.2% | 15.3K |

- [Skincare brands](/demand/nz/categories/nz-skincare-brands)
- [Sunscreen brands](/demand/nz/categories/nz-sunscreen-brands)

## How has branded search demand for Neutrogena changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena in New Zealand rose from 12.6K to 15.3K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand decreased from 8.6% to 7.5%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand peaked at 8.8% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, Neutrogena fell from 4th to 5th among skincare brands in New Zealand.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sunscreen brands in New Zealand increased from 13% to 16.2%.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
- In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
- In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
- In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
- In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
- In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

## How did search popularity change for New Zealand sunscreen brands in August 2026?

- In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.
- In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.
- In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.
- Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.
- Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.
- Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 12.6K | 8.6% | 4 |
| Nov 2025 | Skincare brands | 14.5K | 8.5% | 4 |
| Dec 2025 | Skincare brands | 13.6K | 8.8% | 4 |
| Jan 2026 | Skincare brands | 13.5K | 8.6% | 4 |
| Feb 2026 | Skincare brands | 10.9K | 8% | 4 |
| Mar 2026 | Skincare brands | 11.2K | 7.4% | 5 |
| Apr 2026 | Skincare brands | 10.9K | 6.8% | 5 |
| May 2026 | Skincare brands | 12.1K | 6.3% | 6 |
| Jun 2026 | Skincare brands | 13.5K | 6.8% | 5 |
| Jul 2026 | Skincare brands | 14K | 6.5% | 5 |
| Aug 2026 | Skincare brands | 15.3K | 7.5% | 5 |
| Sep 2026 | Skincare brands | — | — | — |
| Oct 2025 | Sunscreen brands | 12.6K | 13% | 3 |
| Nov 2025 | Sunscreen brands | 14.5K | 13.1% | 3 |
| Dec 2025 | Sunscreen brands | 13.6K | 14% | 3 |
| Jan 2026 | Sunscreen brands | 13.5K | 15% | 3 |
| Feb 2026 | Sunscreen brands | 10.9K | 13.7% | 3 |
| Mar 2026 | Sunscreen brands | 11.2K | 14.2% | 3 |
| Apr 2026 | Sunscreen brands | 10.9K | 13.4% | 3 |
| May 2026 | Sunscreen brands | 12.1K | 13.9% | 3 |
| Jun 2026 | Sunscreen brands | 13.5K | 15% | 3 |
| Jul 2026 | Sunscreen brands | 14K | 14.7% | 3 |
| Aug 2026 | Sunscreen brands | 15.3K | 16.2% | 3 |
| Sep 2026 | Sunscreen brands | — | — | — |

## How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “neutrogena”
- “neutrogena body oil”
- “neutrogena cleanser”
- “neutrogena co nz”
- “neutrogena face wash”
- “neutrogena facial cleanser”
- “neutrogena gel moisturiser”
- “neutrogena gel moisturizer”
- “neutrogena hand cream”
- “neutrogena hand cream concentrated”
- “neutrogena hydro boost”
- “neutrogena hydro boost gel cream”
- “neutrogena moisturizer”
- “neutrogena near me”
- “neutrogena norwegian formula hand cream”
- “neutrogena nz”
- “neutrogena online”
- “neutrogena retinol”
- “neutrogena serum”
- “neutrogena skincare”
- “neutrogena spf”
- “neutrogena sunblock”
- “neutrogena sunscreen”
- “neutrogena sunscreen cream”
- “neutrogena suntan lotion”
- “neutrogena t gel”
- “neutrogena t gel shampoo”
- “neutrogena ultra sheer sunscreen”

## Which skincare brands compete with Neutrogena?

- [CeraVe](/demand/nz/brands/cerave)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay): Head-to-head: /demand/nz/compare/la-roche-posay-vs-neutrogena
- [Cetaphil](/demand/nz/brands/cetaphil): Head-to-head: /demand/nz/compare/cetaphil-vs-neutrogena
- [The Ordinary](/demand/nz/brands/the-ordinary-skincare): Head-to-head: /demand/nz/compare/neutrogena-vs-the-ordinary-skincare
- [COSRX](/demand/nz/brands/cosrx): Head-to-head: /demand/nz/compare/cosrx-vs-neutrogena
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon): Head-to-head: /demand/nz/compare/beauty-of-joseon-vs-neutrogena
- [Laneige](/demand/nz/brands/laneige)
- [Dermalogica](/demand/nz/brands/dermalogica)
- [Kiehl's](/demand/nz/brands/kiehl-s)
- [Bioderma](/demand/nz/brands/bioderma)
- [Essano](/demand/nz/brands/essano)
- [Clinique](/demand/nz/brands/clinique)
- [Medik8](/demand/nz/brands/medik8)
- [Paula's Choice](/demand/nz/brands/paula-s-choice)
- [SKIN1004](/demand/nz/brands/skin1004)
- [SkinCeuticals](/demand/nz/brands/skinceuticals)
- [Trilogy](/demand/nz/brands/trilogy)
- [Drunk Elephant](/demand/nz/brands/drunk-elephant)
- [Antipodes](/demand/nz/brands/antipodes)
- [Glow Lab](/demand/nz/brands/glow-lab)
- [The INKEY List](/demand/nz/brands/the-inkey-list)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Neutrogena: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/neutrogena

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.