---
title: "Netlify: search popularity and Share of Search in New Zealand"
description: "Netlify is a developer hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/netlify"
publisher: "Brandwave"
---

# Netlify: search popularity and Share of Search in New Zealand

Netlify is a developer hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Netlify
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among developer hosting platforms**: 47.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Developer hosting platforms | 1 | 47.9% | 5.7K |

- [Developer hosting platforms](/demand/nz/categories/nz-developer-hosting-platforms)

## How has branded search demand for Netlify changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Netlify in New Zealand rose from 2K to 5.7K.
- Across the 11 months ending August 2026, Netlify’s estimated Share of Search among developer hosting platforms in New Zealand increased from 35.1% to 47.9%.
- Across the 11 months ending August 2026, Netlify’s estimated Share of Search among developer hosting platforms in New Zealand peaked at 52.8% in June 2026 and was lowest at 35.1% in October 2025.
- Across the 11 months ending August 2026, Netlify rose from 2nd to 1st among developer hosting platforms in New Zealand.

## How did search popularity change for New Zealand developer hosting platforms in August 2026?

- In August 2026, Netlify lost estimated Share of Search among developer hosting platforms in New Zealand, from 48.5% to 47.9%.
- Estimated monthly branded searches for Railway in New Zealand rose 112.5% over 11 measured months, from 80 to 170 in August 2026.
- Estimated monthly branded searches for Vercel in New Zealand rose 85.7% over 11 measured months, from 3K to 5.6K in August 2026.
- Estimated monthly branded searches for Fly.io in New Zealand rose 20% over 11 measured months, from 100 to 120 in August 2026.
- Estimated monthly branded searches for Heroku in New Zealand fell 34.9% over 11 measured months, from 430 to 280 in August 2026.
- Estimated monthly branded searches for Render in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Developer hosting platforms | 2K | 35.1% | 2 |
| Nov 2025 | Developer hosting platforms | 2K | 39.6% | 2 |
| Dec 2025 | Developer hosting platforms | 1.7K | 36.3% | 2 |
| Jan 2026 | Developer hosting platforms | 2K | 36.3% | 2 |
| Feb 2026 | Developer hosting platforms | 2.5K | 36% | 2 |
| Mar 2026 | Developer hosting platforms | 3.8K | 37.2% | 2 |
| Apr 2026 | Developer hosting platforms | 4.6K | 42.8% | 2 |
| May 2026 | Developer hosting platforms | 5.6K | 47.1% | 1 |
| Jun 2026 | Developer hosting platforms | 6.8K | 52.8% | 1 |
| Jul 2026 | Developer hosting platforms | 5.7K | 48.5% | 1 |
| Aug 2026 | Developer hosting platforms | 5.7K | 47.9% | 1 |
| Sep 2026 | Developer hosting platforms | — | — | — |

## How is Netlify measured?

Brandwave collects information about searches that people make online using Netlify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “netlify”
- “netlify app”
- “netlify com”
- “netlify deploy”
- “netlify frontend hosting”
- “netlify hosting”
- “netlify pricing”
- “netlify serverless”

## Which developer hosting platforms compete with Netlify?

- [Vercel](/demand/nz/brands/vercel): Head-to-head: /demand/nz/compare/netlify-vs-vercel
- [Heroku](/demand/nz/brands/heroku): Head-to-head: /demand/nz/compare/heroku-vs-netlify
- [Railway](/demand/nz/brands/railway-hosting): Head-to-head: /demand/nz/compare/netlify-vs-railway-hosting
- [Fly.io](/demand/nz/brands/fly-io): Head-to-head: /demand/nz/compare/fly-io-vs-netlify
- [Render](/demand/nz/brands/render-hosting): Head-to-head: /demand/nz/compare/netlify-vs-render-hosting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Netlify: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/netlify

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/netlify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.