---
title: "Netflix: search popularity and Share of Search in New Zealand"
description: "A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/netflix"
publisher: "Brandwave"
---

# Netflix: search popularity and Share of Search in New Zealand

A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Netflix
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among TV and streaming services**: 22.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV and streaming services | 1 | 22.9% | 289K |

- [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming)

## How has branded search demand for Netflix changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Netflix in New Zealand fell from 344K to 289K.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand decreased from 26.9% to 22.9%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand peaked at 30.1% in December 2025 and was lowest at 15.9% in June 2026.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
- In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
- In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
- In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
- In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
- In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV and streaming services | 344K | 26.9% | 1 |
| Nov 2025 | TV and streaming services | 289K | 24.2% | 2 |
| Dec 2025 | TV and streaming services | 352K | 30.1% | 1 |
| Jan 2026 | TV and streaming services | 353K | 28.5% | 1 |
| Feb 2026 | TV and streaming services | 290K | 24.3% | 1 |
| Mar 2026 | TV and streaming services | 346K | 26.4% | 1 |
| Apr 2026 | TV and streaming services | 291K | 22.1% | 2 |
| May 2026 | TV and streaming services | 292K | 21.7% | 2 |
| Jun 2026 | TV and streaming services | 290K | 15.9% | 2 |
| Jul 2026 | TV and streaming services | 289K | 17.9% | 2 |
| Aug 2026 | TV and streaming services | 289K | 22.9% | 1 |
| Sep 2026 | TV and streaming services | — | — | — |

## How is Netflix measured?

Brandwave collects information about searches that people make online using Netflix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Netflix”
- “netflix new zealand”
- “netflix nz”
- “netflix subscribers”
- “netflix subscription”

## Which TV and streaming services compete with Netflix?

- [TVNZ+](/demand/nz/brands/tvnz-plus): Head-to-head: /demand/nz/compare/netflix-vs-tvnz-plus
- [Sky](/demand/nz/brands/sky): Head-to-head: /demand/nz/compare/netflix-vs-sky
- [Disney+](/demand/nz/brands/disney-plus): Head-to-head: /demand/nz/compare/disney-plus-vs-netflix
- [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/netflix-vs-sky-sport-now
- [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/netflix-vs-prime-video
- [Sky Go](/demand/nz/brands/sky-go)
- [ThreeNow](/demand/nz/brands/threenow)
- [Māori+](/demand/nz/brands/maori-plus)
- [Neon](/demand/nz/brands/neon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Netflix: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/netflix

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.