--- title: "Nest Home Loans: search popularity in New Zealand" description: "Nest Home Loans is a mortgage adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nest-home-loans" publisher: "Brandwave" --- # Nest Home Loans: search popularity in New Zealand Nest Home Loans is a mortgage adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nest Home Loans - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hamilton mortgage advisers**: 18.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton mortgage advisers | 3 | 18.3% | 110 | - [Hamilton mortgage advisers](/demand/nz/locations/hamilton/mortgage-advisers) ## Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Nest Home Loans appeared in all three answers. Nest Home Loans is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Nest Home Loans | 1st | 3 of 3 | 3 of 3 | | Total Mortgages | 2nd | 3 of 3 | 3 of 3 | | Quantum Finance & Insurance | 3rd | 3 of 3 | 3 of 3 | | Global Finance | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | My Mortgage | Not ranked | 0 of 3 | 0 of 3 | | Innovest | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance - Asked ChatGPT "What are the best mortgage advisers in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance, 4. Global Finance - Asked ChatGPT "What's the best mortgage adviser in Hamilton, New Zealand for a home loan?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance Not named in any answer: NZHL, My Mortgage and Innovest. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nest Home Loans changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nest Home Loans in New Zealand rose from 140 to 210. - Across the 12 months ending September 2026, Nest Home Loans’ share of searches among Hamilton mortgage advisers in New Zealand increased from 13.6% to 18.3%. - Across the 12 months ending September 2026, Nest Home Loans’ share of searches among Hamilton mortgage advisers in New Zealand peaked at 18.3% in September 2026 and was lowest at 9.4% in April 2026. ## How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026? - In September 2026, Global Finance gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 20%. - In September 2026, Nest Home Loans gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%. - In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%. - In September 2026, Quantum Finance & Insurance lost share of searches among Hamilton mortgage advisers in New Zealand, from 6.3% to 3.3%. - In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%. - Estimated monthly branded searches for My Mortgage in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton mortgage advisers | 90 | 13.6% | 3 | | Nov 2025 | Hamilton mortgage advisers | 90 | 13.8% | 3 | | Dec 2025 | Hamilton mortgage advisers | 70 | 14% | 3 | | Jan 2026 | Hamilton mortgage advisers | 50 | 9.6% | 5 | | Feb 2026 | Hamilton mortgage advisers | 70 | 11.5% | 4 | | Mar 2026 | Hamilton mortgage advisers | 90 | 13.6% | 4 | | Apr 2026 | Hamilton mortgage advisers | 50 | 9.4% | 5 | | May 2026 | Hamilton mortgage advisers | 70 | 11.5% | 4 | | Jun 2026 | Hamilton mortgage advisers | 90 | 14.8% | 3 | | Jul 2026 | Hamilton mortgage advisers | 90 | 15.5% | 4 | | Aug 2026 | Hamilton mortgage advisers | 110 | 17.5% | 3 | | Sep 2026 | Hamilton mortgage advisers | 110 | 18.3% | 3 | ## How are Nest Home Loans’ branded searches counted? Brandwave collects information about searches that people make online using Nest Home Loans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nest home loans” ## Which Hamilton mortgage advisers compete with Nest Home Loans? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/nest-home-loans-vs-nzhl - [Global Finance](/demand/nz/brands/global-finance): Head-to-head: /demand/nz/compare/global-finance-vs-nest-home-loans - [Total Mortgages](/demand/nz/brands/total-mortgages): Head-to-head: /demand/nz/compare/nest-home-loans-vs-total-mortgages - [My Mortgage](/demand/nz/brands/my-mortgage): Head-to-head: /demand/nz/compare/my-mortgage-vs-nest-home-loans - [Quantum Finance & Insurance](/demand/nz/brands/quantum-finance): Head-to-head: /demand/nz/compare/nest-home-loans-vs-quantum-finance - [Innovest](/demand/nz/brands/innovest) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nest Home Loans: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nest-home-loans This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nest-home-loans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.