---
title: "Nest Accounting: search popularity and Share of Search in New Zealand"
description: "Nest Accounting provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nest-accounting"
publisher: "Brandwave"
---

# Nest Accounting: search popularity and Share of Search in New Zealand

Nest Accounting provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nest Accounting
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington accounting firms**: 0.72%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington accounting firms | 3 | 0.72% | 20 |

- [Wellington accounting firms](/demand/nz/categories/nz-wellington-accounting-firms)

## How has branded search demand for Nest Accounting changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nest Accounting in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, Nest Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 2.7% in January 2026 and was lowest at 0.3% in June 2026.

## How did search popularity change for New Zealand wellington accounting firms in August 2026?

- In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.9% to 97.5%.
- MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
- Estimated monthly branded searches for Nest Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington accounting firms | 10 | 0.39% | 3 |
| Nov 2025 | Wellington accounting firms | 10 | 0.43% | 3 |
| Dec 2025 | Wellington accounting firms | 30 | 1.6% | 3 |
| Jan 2026 | Wellington accounting firms | 70 | 2.7% | 3 |
| Feb 2026 | Wellington accounting firms | 40 | 1.5% | 3 |
| Mar 2026 | Wellington accounting firms | 10 | 0.32% | 3 |
| Apr 2026 | Wellington accounting firms | 10 | 0.33% | 3 |
| May 2026 | Wellington accounting firms | 30 | 1.1% | 3 |
| Jun 2026 | Wellington accounting firms | 10 | 0.3% | 3 |
| Jul 2026 | Wellington accounting firms | 30 | 1.2% | 3 |
| Aug 2026 | Wellington accounting firms | 20 | 0.72% | 3 |
| Sep 2026 | Wellington accounting firms | — | — | — |

## How is Nest Accounting measured?

Brandwave collects information about searches that people make online using Nest Accounting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nest accounting”

## Which wellington accounting firms compete with Nest Accounting?

- [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/nest-accounting-vs-sba
- [MTM Accounting](/demand/nz/brands/mtm-accounting): Head-to-head: /demand/nz/compare/mtm-accounting-vs-nest-accounting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nest Accounting: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nest-accounting

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nest-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.