---
title: "Nespresso: search popularity and Share of Search in New Zealand"
description: "Nespresso makes coffee machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nespresso"
publisher: "Brandwave"
---

# Nespresso: search popularity and Share of Search in New Zealand

Nespresso makes coffee machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nespresso
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among coffee capsule brands**: 73.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee capsule brands | 1 | 73.8% | 32.2K |
| Coffee machine brands | 1 | 35.9% | 32.2K |
| Supermarket coffee brands | 1 | 48.8% | 32.2K |

- [Coffee capsule brands](/demand/nz/categories/nz-coffee-capsule-brands)
- [Coffee machine brands](/demand/nz/categories/nz-coffee-machine-brands)
- [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands)

## How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nespresso in New Zealand fell from 34.4K to 32.2K.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand decreased from 81.7% to 73.8%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 85.4% in December 2025 and was lowest at 73.1% in July 2026.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand decreased from 41.6% to 35.9%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand peaked at 44% in February 2026 and was lowest at 33.9% in July 2026.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand decreased from 63.5% to 48.8%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 48.8% in August 2026.

## How did search popularity change for New Zealand coffee capsule brands in August 2026?

- In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.
- In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.
- Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.

## How did search popularity change for New Zealand coffee machine brands in August 2026?

- In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.
- In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
- In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.
- La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.
- Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.
- Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

## How did search popularity change for New Zealand supermarket coffee brands in August 2026?

- In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
- In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
- In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
- In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
- Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee capsule brands | 34.4K | 81.7% | 1 |
| Nov 2025 | Coffee capsule brands | 37.5K | 83.4% | 1 |
| Dec 2025 | Coffee capsule brands | 44K | 85.4% | 1 |
| Jan 2026 | Coffee capsule brands | 35.9K | 82.4% | 1 |
| Feb 2026 | Coffee capsule brands | 30.3K | 81.3% | 1 |
| Mar 2026 | Coffee capsule brands | 30.6K | 78.3% | 1 |
| Apr 2026 | Coffee capsule brands | 32K | 78.8% | 1 |
| May 2026 | Coffee capsule brands | 35.3K | 76.7% | 1 |
| Jun 2026 | Coffee capsule brands | 31.6K | 75.5% | 1 |
| Jul 2026 | Coffee capsule brands | 31.9K | 73.1% | 1 |
| Aug 2026 | Coffee capsule brands | 32.2K | 73.8% | 1 |
| Sep 2026 | Coffee capsule brands | — | — | — |
| Oct 2025 | Coffee machine brands | 34.4K | 41.6% | 1 |
| Nov 2025 | Coffee machine brands | 37.5K | 40.9% | 1 |
| Dec 2025 | Coffee machine brands | 44K | 43.5% | 1 |
| Jan 2026 | Coffee machine brands | 35.9K | 42.4% | 1 |
| Feb 2026 | Coffee machine brands | 30.3K | 44% | 1 |
| Mar 2026 | Coffee machine brands | 30.6K | 41.6% | 1 |
| Apr 2026 | Coffee machine brands | 32K | 37.3% | 1 |
| May 2026 | Coffee machine brands | 35.3K | 38.7% | 1 |
| Jun 2026 | Coffee machine brands | 31.6K | 36.2% | 1 |
| Jul 2026 | Coffee machine brands | 31.9K | 33.9% | 2 |
| Aug 2026 | Coffee machine brands | 32.2K | 35.9% | 1 |
| Sep 2026 | Coffee machine brands | — | — | — |
| Oct 2025 | Supermarket coffee brands | 34.4K | 63.5% | 1 |
| Nov 2025 | Supermarket coffee brands | 37.5K | 66.5% | 1 |
| Dec 2025 | Supermarket coffee brands | 44K | 69.7% | 1 |
| Jan 2026 | Supermarket coffee brands | 35.9K | 63.6% | 1 |
| Feb 2026 | Supermarket coffee brands | 30.3K | 61.8% | 1 |
| Mar 2026 | Supermarket coffee brands | 30.6K | 59.2% | 1 |
| Apr 2026 | Supermarket coffee brands | 32K | 60.5% | 1 |
| May 2026 | Supermarket coffee brands | 35.3K | 59.8% | 1 |
| Jun 2026 | Supermarket coffee brands | 31.6K | 58.7% | 1 |
| Jul 2026 | Supermarket coffee brands | 31.9K | 56.7% | 1 |
| Aug 2026 | Supermarket coffee brands | 32.2K | 48.8% | 1 |
| Sep 2026 | Supermarket coffee brands | — | — | — |

## How is Nespresso measured?

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coffee capsules for nespresso”
- “creatista plus nespresso”
- “descaler for nespresso machine”
- “nespresso”
- “nespresso beans”
- “nespresso capsules”
- “nespresso capsules machine”
- “nespresso capsules originalline”
- “nespresso coffee”
- “nespresso coffee machine”
- “nespresso coffee pods”
- “nespresso com”
- “nespresso creatista”
- “nespresso descaler”
- “nespresso espresso machine”
- “nespresso lattissima”
- “nespresso machine”
- “nespresso near me”
- “nespresso nz”
- “nespresso online”
- “nespresso pods”
- “nespresso vertuo”
- “nespresso vertuo coffee machine”
- “nespresso vertuo machine”

## Which coffee capsule brands compete with Nespresso?

- [Moccona](/demand/nz/brands/moccona): Head-to-head: /demand/nz/compare/moccona-vs-nespresso
- [Dolce Gusto](/demand/nz/brands/dolce-gusto): Head-to-head: /demand/nz/compare/dolce-gusto-vs-nespresso
- [Vittoria Coffee](/demand/nz/brands/vittoria-coffee): Head-to-head: /demand/nz/compare/nespresso-vs-vittoria-coffee
- [L'OR](/demand/nz/brands/lor): Head-to-head: /demand/nz/compare/lor-vs-nespresso

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nespresso: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nespresso

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nespresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.