--- title: "Nescafé: search popularity and Share of Search in New Zealand" description: "Nescafé is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nescafe" publisher: "Brandwave" --- # Nescafé: search popularity and Share of Search in New Zealand Nescafé is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nescafé - **Owned by**: Nestlé - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among supermarket coffee brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supermarket coffee brands | 4 | 10.6% | 7K | - [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands) ## How has branded search demand for Nescafé changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé in New Zealand rose from 5.6K to 7K. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 8.6% in December 2025. - Across the 11 months ending August 2026, Nescafé fell from 3rd to 4th among supermarket coffee brands in New Zealand. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%. - In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%. - In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%. - Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026. - Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Supermarket coffee brands | 5.6K | 10.3% | 3 | | Nov 2025 | Supermarket coffee brands | 5.7K | 10% | 3 | | Dec 2025 | Supermarket coffee brands | 5.4K | 8.6% | 3 | | Jan 2026 | Supermarket coffee brands | 5.5K | 9.7% | 3 | | Feb 2026 | Supermarket coffee brands | 4.8K | 9.8% | 4 | | Mar 2026 | Supermarket coffee brands | 5.5K | 10.6% | 4 | | Apr 2026 | Supermarket coffee brands | 5.3K | 10% | 4 | | May 2026 | Supermarket coffee brands | 6.2K | 10.5% | 4 | | Jun 2026 | Supermarket coffee brands | 6.4K | 11.8% | 3 | | Jul 2026 | Supermarket coffee brands | 6.8K | 12.1% | 3 | | Aug 2026 | Supermarket coffee brands | 7K | 10.6% | 4 | | Sep 2026 | Supermarket coffee brands | — | — | — | ## How is Nescafé measured? Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coffee nescafe classic” - “expresso nescafe” - “nescafe” - “nescafe beans” - “nescafe cappuccino” - “nescafe caramel latte” - “nescafe coffee” - “nescafe coffee machines” - “nescafe coffee pods” - “nescafe com” - “nescafe decaf coffee” - “nescafe gold” - “nescafe mocha” - “nescafe near me” - “nescafe nz” - “nescafe online” - “nescafe original” - “nescafe pods” ## Which supermarket coffee brands compete with Nescafé? - [Nespresso](/demand/nz/brands/nespresso): Head-to-head: /demand/nz/compare/nescafe-vs-nespresso - [L'affare](/demand/nz/brands/laffare): Head-to-head: /demand/nz/compare/laffare-vs-nescafe - [Moccona](/demand/nz/brands/moccona): Head-to-head: /demand/nz/compare/moccona-vs-nescafe - [Robert Harris](/demand/nz/brands/robert-harris): Head-to-head: /demand/nz/compare/nescafe-vs-robert-harris - [Vittoria](/demand/nz/brands/vittoria): Head-to-head: /demand/nz/compare/nescafe-vs-vittoria ## Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. - [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Nescafé: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nescafe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.